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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local search depends on many different tactics, so finding a partner...

  2. Mobile Advertising Measurement: Winning the Long Game

    High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated interface. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  4. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Dischler said at one point, "Many of you have told us that working in AdWords is just too complicated. Google announced a number of new AdWords features and enhancements this morning from their Step Inside AdWords live (and live-streamed) event in...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Measuring conversions with the constantly connected consumer is challenging and complicated. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful...

  6. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    She also created Dotcomplicated.co – an online community and newsletter to help families keep digital at bay and has also authored a book ("Dot Complicated: Untangling Our Wired Lives") on the topic. The best way to reach an audience is through a...