More viewing platforms certainly means more complexity, but it also means greater opportunity. NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single, albeit complicated, question: "How much of my...
To add a layer of complexity, if you're developing for Android you have other things to consider as well. Increasingly, your audience is spending time interacting with your brand on mobile devices every year.
It’s a problem because the complexity that is AdWords has had a familiar side effect: advertisers are forced to spend huge resources mastering AdWords at the expense of mastering their markets. The history of AdWords over the past decade has one of...
Search and marketers will have more complexity and change to address. Without a doubt, 2013 will be even more challenging for search marketers to break through the noise and engage with their audience.
The metrics used to measure each of these goals vary dramatically, both in type and complexity. If you’re like most digital marketers, you engage in advertising to achieve one of two goals – either to generate or increase awareness (for your brand...
The cost alone of managing this scale may be reason enough to consolidate and rationalize, but a hidden cost is the complexity imposed on citizens who need to navigate the mass of government data to find what they need.
Retargeting on its own has many layers of complexity, including, determining which pages to track and which to exclude, developing relevant “cookie pools” against the tracked pages, and what creative messaging to deliver to each cookie pool.
A technical SEO audit can be exhausting depending on the complexity of your site. You don’t want technical issues to make it difficult for search engines to crawl and index your site, as that will make it tougher to rank highly and cost you traffic...
A common worry here is that an account’s development could become a never-ending march towards increased granularity and complexity that takes the media team far past the dreaded point of diminishing returns and eventually becomes nearly...
Numbers can hypnotize you into forgetting about the humanity and complexity of your prospects by reducing all of their actions into a neat package that can be downloaded into Excel. We can all hold our cherished opinions about our ads and landing...
The main difference is a matter of scale and complexity. The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially offering one another's unsold inventory.
For scenarios involving multiple sites the complexity of implementation will increase and closer communication and co-ordination will be necessary. This data was used as parts of formulas in some SEO tools and was a subject of much debate within...
With that said, the very complexity of piracy and the structure and ecosystem of the Internet is a problem in itself, when proposed legislation just can’t seem to hit the mark. SOPA is proving to be more resilient than many had hoped, with Rep.
That streamlined experience, which is simpler and without complexity, has really resonated with users. StumbleUpon has done an overhaul, introducing numerous features and aesthetic changes. The updates are inspired in part by recent exponential...
It seems far more likely that the reverse will occur, and Will Wright will be able to add far more complexity to Second Life in a way that was not possible in games like Sim City and The Sims. There's been no shortage of news and buzz in the past...
As for the creative and marketing roles, depending on the size and complexity of your account, they could potentially reside with the same person. As those pioneers succeeded, visibility of their efforts was raised, a larger industry was born, and...
Apple and Twitter share the common trait of “simplicity in a world of complexity,” Costolo said. Speaking with John Battelle at the Web 2.0 Summit in San Francisco, Twitter CEO Dick Costolo touched on a number of recent developments for the social...
For those clients, they do offer quotes based on the complexity, level, and volume of the campaign. In August, an eMarketer study showed that 93 percent of the two thirds of marketers currently running social media ad campaigns do so on Facebook.
Linden Lab has come up with Prim Equivalency, in order to equate that complexity to a comparable number of prims. Here, in IM, in email. People sure do have a lot of questions about mesh. They also seem relieved to find someone willing to answer...
The simplicity of getting SEO right requires a great deal of complexity to accomplish. This problem is most acute on enterprise-level websites with hundreds of thousands of unique product SKUs. Good examples of sites doing this well include Amazon...
