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  1. Measuring ROI: How to Collect Meaningful PPC Conversion Data

    There’s an enormous difference between being curious enough to ask a question and actually being willing to sign up as a new customer. This method is highly effective in tracking actual calls to campaigns, but leaves one burning question: did the...

  2. SEO for Naver – Korea’s Largest Search Engine

    A question and answer (Qless supply” (Korean web content), yet high demand (search queries), you’re forced to provide as much quality content as possible. As pointed out in my recent article on Naver’s paid search, it's a dynamic, complex software...