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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Marketing is more complex today than ever. Much of this is due to the progress we've made in technology. More data means more choices and more ways to interpret success. That's why today, marketers need trusted data more than ever.

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    As the number of websites exploded, the search engines responded with increasingly complex algorithms to improve quality of search engine results in an attempt to create a level playing field by preventing SEO spam and rewarding quality websites.

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The basic Internet math of "traffic * conversion rates = conversions" goes a long way here, but don’t be afraid to dig in and get the data you need if your situation is more complex — assisted conversions, custom dimensions and events can all bear...

  4. Responsive Design vs. Task-Oriented UX Design

    Desktops are more efficient than tablets or phones due to a combination of keyboard size, size of the display, the time it might take to perform more complex tasks, etc. Their tasks are usually of a shorter duration and less complex and can be a...

  5. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    On one hand, more complex queries made it more challenging to understand what the searcher really wanted, because they sometimes tended to speak more like they might to another person. As more people began to do voice searches via their smartphones...

  6. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    The issue of advertising marijuana products online is a complex one, to say the least. Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website.

  7. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    But what if you have a large and complex site that requires a number of different tracking tags? Beyond just deploying tags, you can centrally set up complex tracking scenarios via Google Tag Manager (based on setting up rules and macros).

  8. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The next generation of advertising will see brands making use of more complex and more varied data sets to improve targeting and timing e.g.only advertising woolly hats in cities where temperatures have fallen overnight or advertising umbrellas in...

  9. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    They must create, manage and own the complex multi-channel, integrated strategy. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent...

  10. The Pros and Cons of Big Data Democratization

    We live in very complex times. As much as we talk about integrated insights, it only seems to be getting worse. If I sound a little bleak it’s because this statement has been shared ad nauseam: digital marketers are literally drowning in data.