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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Although I position this feature as a means to an end (to set up basic remarketing on your own) it doesn't mean you can't develop complex and winning strategies to re-engage users. Complex: Remarket the next logical action to users who have gotten...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    With video, white papers, and other forms of content, your job is to simplify complex information and present it a relatable manner. Finance-related information is often dismissed as boring and dry and a pain to read.

  3. SEO Website Audits: Everything You Need to Know Part II

    The SEO landscape is a large and complex set of interrelated implementations that have an effect on your site positioning and organic traffic. They are NOT for: These types of audits are not for complex site issues or complex sites and definitely...

  4. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Lorna Candy: Our research with the industry tells us there is a continuing need for very focused search marketing conferences – search moves so fast and is so complex that it's hard to keep up with what's happening.

  5. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    One could argue that the discussion around Net Neutrality has been designed to be so boring and complex that ordinary consumers and entrepreneurs tune it out. By design? Let's not be cynical. It is important we understand how proposed rules could...

  6. Why You Need to Own Your Data & Digital Assets

    There are often legitimate reasons to invest in custom development to address complex business demands or integration with proprietary databases and/or applications. If possession is 9/10 of the law, why do so many businesses relinquish control of...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...