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  1. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Jeans in the rain - A complex range of tannins jostled with pickled blueberries and aged brandy. Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest...

  2. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    A nexialist was able to see the connections between different disciplines that others could not see, was skilled in conflict resolution and had an uncanny ability to get people to solve complex problems and work together for the common good.

  3. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Through clear roles and responsibilities, ownership, simple tools like editorial calendars, more complex monitoring and publishing technology, and the support of an agency for creative and production, SAP LAC has taken its social media practice to...

  4. DON'T PANIC: Google's Insanely Complicated Douglas Adams Interactive Doodle

    The world (to be fair, the universe) of The Hitchhiker's Guide to the Galaxy is complex, chaotic, and often contradictory, with multiple timelines and probability axes colliding in assuredly comic ways," wrote Doodler Sophia Foster-Dimino.

  5. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    Navigating this complex landscape is a daunting task and presents numerous challenges to managing integrated marketing. As Google’s Enhanced Campaigns announcement news has reminded us, it’s critical for SEM practitioners to make sure the tools...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Note: Equipment cost estimates get a little more complex to quantify if you consider depreciation, lifetime asset value, split allocation over multiple projects, etc. Note: Opportunity Cost is a complex factor that could also be factored as a cost...