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  1. Introducing the Local Marketing Adoption Curve

    But local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. Local marketing success is dependent across search, social, and mobile - a complex ecosystem that is...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In the past, figuring out if your search advertising actually lead to these product sales has been complex - requiring lots of time and effort in reporting analysis. Google subsidiary DoubleClick has announced three additional tools in the...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Hopefully the quick run-through above gives you a new perspective on how it is possible to extract useful insight from experienced print content teams and how what may appear to be a collection of words is actually a complex process that starts...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Great results don’t have to be complex While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to provide our SEW readers...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    Although I position this feature as a means to an end (to set up basic remarketing on your own) it doesn't mean you can't develop complex and winning strategies to re-engage users. Complex: Remarket the next logical action to users who have gotten...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    With video, white papers, and other forms of content, your job is to simplify complex information and present it a relatable manner. Finance-related information is often dismissed as boring and dry and a pain to read.

  7. SEO Website Audits: Everything You Need to Know Part II

    The SEO landscape is a large and complex set of interrelated implementations that have an effect on your site positioning and organic traffic. They are NOT for: These types of audits are not for complex site issues or complex sites and definitely...