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  1. Google Analytics Content Reports: Understanding the Key Benefits

    It is very beneficial to review the conversion rate of different landing pages and the traffic sources that led to those visits and conversions. Ideally you will see your checkout complete page high up this list, or equivalent end of journey pages...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    However, upon review, we didn't discover any issues with our tracking. Upon our initial review we could rule this out. The conversion rates for raw leads (individuals who complete the lead form) remained strong in most channels, including PPC.

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Amazon also allows you to provide product for free if you ask for an unbiased review. They don’t allow offering any incentives for a positive review so be careful how you phrase this. If you’re new to Amazon and looking to set up a product listing...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Thus, NASA created materials that addressed reporters' needs in press releases, bylined articles, background materials, and in sponsored media symposiums, television newsreels, and fully produced radio broadcasts complete with interviews and sound...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Before Lisa could complete her thought, Don cut her off. If your product has been in the market for a while, give coupons to customers who review your product on Amazon or YouTube. Lisa Hughes, British Outfitters' most recent New York hire, was...

  6. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    If your website has good reviews, you have great star ratings on review sites, you've done things like speaking at events or been somehow recognized as an expert, make sure that visitors to your site can easily find this information.