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  1. Task Analysis: The Key UX Design Step Everyone Skips

    Base Knowledge: What will the users be expected to know when starting the task. Required Knowledge: What they actually need to know to complete the task. Your design should avoid relying on some knowledge users will not likely have and instead find...

  2. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The perfect tool to use as a base for this structure is of course the sale or conversion funnel as shared above. Major new purchase: The most difficult as we usually have no knowledge or experience to help guide us (new yacht anyone?