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  1. B2B Content Strategy: How to Ensure Your Content Stars Align

    Without diligent research to support these impressions, you risk compiling an incomplete persona – one lacking vital and almost imperceptible user needs. There’s a myth that failed content can be blamed on brands only conveying what they want, and...

  2. Link Equity Salvage: 7 Steps for Finding Your Long-Lost Links

    The majority of the tools here are for compiling that critical master list of URLs. So I've broken the link equity salvage process into four parts: compiling, status checking and link checking a comprehensive-as-possible list of your site's URLs...

  3. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    A website called Boycott SOPA Sponsors is compiling and updating a list of SOPA supporters including some you would expect in entertainment - CBS, Comcast, NBC Universal, MPAA, RIAA et al.and many businesses that may surprise you:

  4. Google ‘Search Plus’ and Our Ever Decreasing Circles

    Google has even rushed to put together this page compiling quotes and praise about how great and pure Google’s Search Plus Your World is. Earlier this week Google rolled out Search Plus Your World. In short, this development features personalized...

  5. Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera

    Seth: Hey, Amy, did you hear Google’s excuse for collecting and compiling private user data and becoming an Identity Provider for the feds? Meanwhile, Zuckerberg stopped by the Charlie Rose show to make a few insinuations of his own about just how...

  6. A Few adCenter Tricks For Halloween PPC Treats

    In addition to compiling a list of good keywords for this year, the Microsoft adCenter team has found the following costumes to be on the rise from early on this year: As we hit the beginning of September, eager Halloween fans are already hunting...

  7. Critical Thinking for the Discerning SEO [eBook Review]

    Critical Thinking” is a qualitative piece of research, compiling a range of responses to a series of open questions, set to a group of contributors. It is important to state at the outset that “Critical Thinking” by “Doc” Sheldon Campbell is...