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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    We recently compiled data from hundreds of WordStream clients – totaling several million in annualized spend – and plotted the average CPAs against impression-weighted Quality Scores. I've been meaning to respond since I read the piece, but hey...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    If you recognize how much online information exists on you, although meaningless tidbits when viewed individually, you can see that when compiled, they can provide a fairly comprehensive profile. The Six Degrees of Separation is very real - I've...

  3. Facebook Claims Site Scraper Responsible for Leak of 1 Million User Emails

    Well, in the hundreds of random profiles on the list we’ve checked so far, not one has their email address publicly available. As we mentioned yesterday, users may have changed their privacy settings between the time the information was harvested...

  4. Google Birthday Doodle Gives Power to the Poople

    While we wish Google a happy birthday, well, we couldn’t help noticing that this year’s birthday Doodle is quite different than previous entries (see our post on Google’s 13th birthday, which compiled all of the special logos from 2002-2011).

  5. Undoing SEO Damage Caused by Global Reputation Management Disasters

    Once you've compiled your black book of who to track, you will want to profile the people you're tracking. We've all heard of mistranslations in advertising messages. We've even seen or read about companies who make major brand mistakes when proper...

  6. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    The results are compiled into a heatmap: Results come back in about 2 hours as videos, narrated by the testers as they try to work their way through the tasks and questions you’ve given them: When a landing page has multiple possible next steps, I...

  7. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    The evidence he has compiled, including years of screenshots and web history should cause everyone from the average Internet user to the U.S. Because of the depth of information in this post, we’ve broken it into several sections, for easier...

  8. 10 Ways Rehashed Content Fails Your Website

    Which is more likely to fit: a tailored two-piece made to measure, or a second-hand suit you've had adjusted? Many people are increasingly aware of corporations' commitments on environmental issues and social responsibility – and may be equally...