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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Learn as much about your competitors as you can so you can figure out how to stand out and position yourself as the better choice. The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better.

  2. Do Weak Links Reveal Powerful Opportunities?

    Look for emerging niches – are there topics within your own link profile or those of your competitors that surprise you? Look where you’re weak and improve your position – look for markets where you are weak but where competitors have a significant...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    The panel of judges consisted of executives from some of Elite's competitors, which to CEO Ben Kirshner, was the most flattering part of his firm's victory. Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In other words, maybe you’re not using AdWords as effectively as your competitors, so they get the best traffic at the best prices, and you’re hustling for paltry scraps at a premium. If your business converts prospects better and gets them to...

  5. SEO Is No One-Trick Pony

    From there, you might also want to do some site: searches in Google to see how much content the competitors have indexed (and what kinds of content), to gain a sense for what you may need to build. This past week, I was joined by Josh McCoy of...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    Look at ways to extract competitor data, so you can get a better picture of how your organic content strategy is performing against your competitors. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning...

  7. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If you can’t answer why this benefits your audience, positions your business for future success, creates scalable efficiencies, and ensures you’re in line with your competitors, then you won’t be able to get this done.

  8. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Evaluate how your competitors are graded for keywords that you would like to consider adding to your strategy. This can help you determine if your competitors are going after these terms already and how valuable or difficult it would be to...

  9. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Good content is filled with the stuff and it's what makes you instantly recognizable from your competitors. More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far...

  10. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Don't follow the same link-building strategy as your competitors The distinctly different paths taken by these natural competitors points to two important lessons: A link-building strategy that is distinctly different from your competitors will...

  11. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Analyze keyword data using a reputable keyword research tool and see what keywords your (successful) competitors are using, to make sure you're optimizing for the right keywords. Most SEO campaigns are destined for failure because expectations are...

  12. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    They can also find out what their competitors are targeting to ensure they lead the charge for Christmas. A Competitive Intelligence for Search solution allows marketers to analyze what search terms their potential customers are searching for, when...