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  1. Bing Adds Auction Insights to Web Interface

    Introduced in August, Auction Insights is designed to give marketers statistics about their ads' performances: how many times they've been shown, their average position on the search results page, how often they've appeared in the mainline...

  2. Hedge funds ‘cannot be too paranoid' on reputational risk

    Unexpected issues gaining public exposure, competitors stealing your thunder and unusual patterns of negative press headlines should not be ignored; yes, they are a day-to-day part of doing business but they are also strong indicators that you may...

  3. Delving Into the Auction Insights Report

    Looking at position above rate we can see competitors 1 and 2 have got a lot more aggressive recently, which explains the rise in our CPC. It allows us to benchmark ourselves in the auctions we have chosen to enter compared to others in that auction.

  4. Hong Kong warrant market players bullish about 2015

    I don't think that newcomers will suddenly participate in the warrants market in 2015 – this won't happen until 2016 at the earliest, because when firms start to earn money their competitors need to do their analysis and persuade themselves this...

  5. Search Engine Marketing Checklist for Hotel Marketers

    Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search engines.

  6. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Learn as much about your competitors as you can so you can figure out how to stand out and position yourself as the better choice. The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better.

  7. Do Weak Links Reveal Powerful Opportunities?

    Look for emerging niches – are there topics within your own link profile or those of your competitors that surprise you? Look where you’re weak and improve your position – look for markets where you are weak but where competitors have a significant...