Additionally, comparing the SEO visibility of thematically similar websites or competitors will provide the most value as industry-wide developments will be factored in and market trends easily identified.
Ultimately, you want to ensure you're comparable with the company you keep, meaning the companies who are using your potential keywords should be your actual competitors, not just your search competitors.
Tips For Finding Your Competitors’ Linkable Assets and RCS But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and likely missing out on some opportunities.
If you only offer one type of service (PPC, SEO, display), you're missing out on potential revenue that will be taken by your competitors. Digital marketing services are growing. As more companies enter the digital age and look to generate demand...
For those who despise link building, and the negative SEO aspect of competitors pointing bad links to websites, the fact that Google is putting greater emphasis on sites that users want to use and share will be good news to many webmasters.
While being the number one result on a Google search results page is obviously important, these numbers show just how big of an advantage websites of this type have over any competitors listed below them.
Those who recognize and embrace the power of this mountain of data early on stand to reap the rewards while competitors attempt to decipher exactly how they became so successful. Time is money and the clock is ticking in the race to acquire...
Such a figure would give Google nearly a 56 percent share of the overall market, giving the company more revenues on the year than all of its competitors combined. Google will take home more than half of all mobile advertising dollars this year as...
Our intentions are to support the underdogs in the face of corporate competitors – and oppositely, to ensure big-brand clientele are outperforming their rivals. Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant...
Keep an ear out for discontent with competitors. You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully effective.
Advertisers can find out how their current social video footprint compares with their competitors, how to create shareable content, and how to determine the distribution strategy required to achieve their campaign goals.
Much like the others, PinLeague allows you to track your growth over time, measure ROI, and track competitors. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is...
Thanks to the quality score algorithm, you now pay less per click than your competitors with less appealing ads. The Google search engine has a hidden side. Because it sells ad space based on a keyword auction, it's actually a stock market for words.
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known brands as well as by many larger household name brands.
If you don’t already know, figure out why your existing customers buy from you, rather than your competitors, and make this differentiation readily apparent on your website. A major mistake businesses often make when it comes to SEO is optimizing...
For years, Google stood by the stance that there was little competitors could do to a website to negatively affect its search engine rankings. Now Google has changed their stance once again, simply saying that Google works hard to prevent...
These sites stuck out more than their competitors in a variety of ways in their link profiles – for example, cheapoair.com had "66% Money Keywords while the total average of the other 10 competitors at only 29%.
When it makes sense to use this bid algorithm: Usually one of the less used options, taking hold of the top spot can be useful for branded search queries and fighting off any pesky competitors bidding on your brand name.
The group claims that Google is using Android as a way to promote its own services over its competitors' services. The European Commission (EC) has revealed that it is likely to reject Google's proposed search changes.
The FTC previously mounted an investigation into whether Google was using its search dominance to promote its own services more than those of its competitors. The U.S. Federal Trade Commission (FTC) is on the brink of launching a fresh antitrust...
