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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: Amazon and Google have become competitors in a few areas of late, such as shopping, entertainment, tablets, and so forth. So imagine if Amazon has not scaled the amount of tests they had but continued to do only 200 tests a month and most of...

  2. Pick Up on Current Events for Link Building

    While all your competitors are planning ahead for annual or seasonal events like national holidays, you should rather skip these crowded times (unless you have a fantastic plan). Attracting a lot of attention with your website is one of the best...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal said there is no reason to trash your competitors – it looks ugly, and your competitor could launch an attack trashing your rep. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. If we look at the more competitive keyword, "Search Marketing Agency" I can...

  5. Task Analysis: The Key UX Design Step Everyone Skips

    Once you solve for that need, shoppers will be more likely to use your site, instead of the competitors. Some folks claim to do it, but what they do is not task analysis. First, a definition: Task analysis is a step-by-step analysis of the users...

  6. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    We can see what your competitors are doing better than you that are also outranking you in Google, and see if you can make some changes to improve the quality of your site and make it better in the eyes of Google.

  7. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Anything short of a truly dedicated effort is sure to miss opportunity to reach new audiences, create new customers, decrease market share, and contribute to the rise of competitors. Like finding hidden treasure, search engine optimization (SEO...