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Competitor Trademarked Terms

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  1. Guidelines for Running a Successful Competitor Brand Name Campaign

    The traffic that is sent from competitor-based terms usually ends up being high quality traffic. Low Cost: Competitor brand terms often present a great opportunity because there is less overall competition on search engine results pages (SERPs).

  2. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Five consumers gave testimony that they had been directed to counterfeit software after searching for Rosetta Stone products as a result of Google’s AdWords practice of allowing competitors to bid on and win placement for terms trademarked by others.

  3. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    Buy the terms - to not do so is leaving profits on the table and not fair to your company or client.when the rules change change with them. Buying ads based on a competitor's name doesn't violate trademark law, a court has ruled, overturning a...

  4. Search Week in Review for Feb. 19, 2011

    Bing Allowing Trademarked Terms In PPC Now Google Did Legal Heavy Work? Bing and Yahoo will allow advertisers to use trademarked terms in their PPC keywords starting next month, according to paidContent, suggesting they allowed Google to fight the...

  5. Q&A with Darby Sieben of the Yellow Pages Group

    One thing I would like to add is that in terms of the purchase funnel – YellowPages.ca generates a very high ROI because by the time users come to us they tend to already know what they want to buy or are very close to a buying decision and need...

  6. Highlights from the SEW Blog: April 7-11, 2008

    Others' Trademark Terms In Meta Tags Illegal: Georgia Court RulesThe 11th Circuit Court of Georgia ruled the use of others' trademarks in meta tags infringes trademark laws. The adCenter Advertiser blog has published a post that offers up a...

  7. Hawaiian Airlines Cries Search Engine Foul Over Use Of "Hawaiian" On Competitor Web Site

    Airlines, said in a letter to Mesa that the use of the terms "Hawaiian They have not trademarked the word 'Hawaiian. Airlines says Go's web site goes too far from KHON TV and Local airline battle flares anew from the Honolulu Star Bulletin has...

  8. Search Engines and Legal Issues

    Other types of terms would apply to other sites, where you can piggy-back on your competitor as long as you're doing it to compare. In terms of filing registration, it is difficult to manage registrations on a timely basis," Goldman continued.

  9. Search Engines and Legal Issues

    Other types of terms would apply to other sites, where you can piggy-back on your competitor as long as you're doing it to compare. In terms of filing registration, it is difficult to manage registrations on a timely basis," Goldman continued.