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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is where brands have a major opportunity to significantly influence consumers that are already very far down the funnel," the report said. Providing the right information at the right time can be the tipping point for consumers who are on the...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Instead of comparing your site to competitor sites, you compare it to an idealized perfect task flow. If there aren't major gaps between the perfect flow and your existing design, then you should question your analysis before simply believing that...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    It’s a good idea before doing anything else to get a feel for the major segments of traffic on your website; their respective conversion rates; and how people engage with those sections. This test will give you a good feel for the major steps in...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than a competitor based on schema alone), it enables the showcasing of rich snippets, which enhances the search user's experience through...