SEO News

Competitor Intelligence

  1. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your own strategies. Enter the competitive intelligence report. If you want to really drill down deeper into what the competitor is doing...

  2. Putting Search in Focus: Trends to Watch in 2013

    What industry intelligence are you lacking? The person sitting next to you may be a competitor, but they’re also a peer. Start-ups, mergers, acquisitions, IPOs, shake ups, break ups and make-ups - but one group of industry leaders banded together...

  3. 5 Vital Facebook Reports Every Community Manager Should Know

    Competitive Intelligence Click the Likes tab button on your competitor’s page to view the number of new likes and people who have created a story about the page in the past 30 days. Let's examine Facebook Insights reports and public data sources...

  4. Audience Targeting Strategies for LinkedIn Ads

    LinkedIn Group: "Business Intelligence Group" or "Corporate Real Estate" We haven’t even touched on targeting individuals at specific companies (suggested reading: Marty Weintraub’s post, “Radical LinkedIn B2B #PPC: Targeting Competitor's Employees”).