Many search marketers rely on competitive intelligence supplied by firms that rely on panel-based data gathering. The search engines provide some limited competitive intelligence in the form of estimated CPCs, but these estimates are far from precise.
The following are some specific methods for utilizing competitive intelligence to get a leg up during the holiday season. Competitive intelligence solutions can provide highly accurate estimates of your competitors’ click-through rates (CTRs) and...
What industry intelligence are you lacking? The person sitting next to you may be a competitor, but they’re also a peer. Start-ups, mergers, acquisitions, IPOs, shake ups, break ups and make-ups - but one group of industry leaders banded together...
At this point, you’re starting to gain the intelligence that you’ll need to take into your information architecture. If you’d like to know how much content you – or your competitor – has around a specific topic/keyword, you can perform a “allintext...
Use this intelligence to rank for keywords your competitors have yet to discover. Reverse engineering competitor keyword strategies and URL mapping is a critical part of any keyword research process. Say that your business, for example, sells...
They should also utilize competitive PPC intelligence to monitor the paid search activities of Amazon and others in the category. Although not traditionally thought of as a provider of automobile parts and accessories, Amazon is most definitely a...
Let’s then look at how to harness this technology to win in SEO through competitive intelligence. Eight Steps to Successful Competitive Intelligence There are several ways to look at competitive intelligence.
This is why ongoing keyword research and competitive intelligence are vitally important to your SEO strategy. An existing competitor that has been investing in SEO suddenly increases their budget and effort with content marketing, SEO and social...
No linking strategy can depend only on links that others already have, yet at the same time, competitor link profiles offer a treasure trove of useful competitive intelligence data, if you know it when you see it.
Competitive Intelligence Click the Likes tab button on your competitor’s page to view the number of new likes and people who have created a story about the page in the past 30 days. Let's examine Facebook Insights reports and public data sources...
Microsoft Advertising Intelligence for Excel Essential for checking campaigns are live, reviewing competitor copy and the search landscapes outside your current location. Search Engine, Browser and Device Stats
As Google strives to bring actual knowledge into search and create a more intuitive user experience, rumors and speculation abound about Google’s artificial intelligence projects and possible product launches as early as this year.
This is an extremely robust tool that goes way beyond organic search but has some great organic competitive intelligence. If you’re optimizing a client’s site then you know the drill – “How is X competitor ranking for that keyword?
Therefore, Weibo search serves as a good tool for competitor intelligence too. Sina Weibo confirmed that it has launched a real time search engine that allows people to search from a wide range of categories – posts, users, events, groups, votes...
Also, be sure to investigate competitor data to see if they have identified any potentially valuable keywords, as well as consulting Ad Intelligence and Yahoo Panama. So far in our journey of advanced PPC optimization techniques for adCenter, we've...
LinkedIn Group: "Business Intelligence Group" or "Corporate Real Estate" We haven’t even touched on targeting individuals at specific companies (suggested reading: Marty Weintraub’s post, “Radical LinkedIn B2B #PPC: Targeting Competitor's Employees”).
In early June, ClickEquations was acquired by Channel Intelligence. Competitive Comparisons – You’ll always be in some sort of shoot out with a competitor. The company was formed by two serial technology entrepreneurs, Lucinda Duncalfe and Craig...
Steve, Product Developer at MajesticSEO says, "We see the release of the Fresh Index as just the starting point in a new wave of tools and services to drive Majestic forwards.is becoming an exciting year for link intelligence.
The combined intelligence should enable Adobe SearchCenter customers to maximise revenue from both channels by making it easier to identify and test complimentary PPC and SEO strategies. The most exciting part of the integration announcement is the...
Features that will be useful in a new environment, with potentially shifting criteria; features that permit the discovery of additional intelligence that may not previously have been of interest. InfluenceFinder has a number of extremely useful...
