Businesses both large and small in all sorts of different markets are taking advantage of all that competitive analysis has to offer because, believe it or not, espionage does have its benefits – and if your competitors are already spying on you...
Mine competitor backlinks: Generally the first step in any link building campaign is competitive analysis – identifying gaps in your backlink profile vs.your competition. Competitor backlink profiles are often filled with spam, so it's important to...
Mike Blumenthal provides a full visual guide and analysis. No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Lots of advertising revenue forecasts.
Hopefully the above process indicates to you that competitive content gap analysis is more than a one-off review of a competitor site for ideas on content generation. This is why we perform competitive analysis in SEO programs isn't it?
For example, if you want to connect with all of the sites that your competition is getting links from, you first need to run the analysis, then identify the sites worth an outreach attempt, find the contact info and finally make contact.
Breaking apart brand/non-brand in the analysis seems to skew their results since non-brand performance in paid tends to drive volume in brand," Schwartz said. Then, do an ROI analysis, comparing lost revenue / lead generation vs.cost savings.
As with all data analysis the key is not drowning in too much of it. The free tools rank pages by size by vertical and by country, and also show a snapshot of the fastest "growers" and those on the decline and can be a useful tool for competitor...
And by implementing the following 27 tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers and engines as well and absolutely...
Cemper’s Penguin analysis shows that winners have a 46 percent mix of trophy keyword phrases in their backlink profile as compared to 30 percent for the losers. If there is a competitor outranking us, we’ll use the data to neutralize their...
Smart analysis of historical data can be a great predictor of the future, but we don’t have true crystal balls. The reality is that events we have zero control over (such as a new aggressive competitor entering the space or a weather event) can...
The process is basically like stalking, but with a little less "flasher mack" and a little more savvy analysis. But as digital grows up to become a competitor for those ad dollars it is also time for us to begin thinking, and talking the language...
For a really in-depth look at “What Google Considers Quality Content,” check out Brian Ussery’s excellent analysis. In the majority of cases, when thickening up thin pages, we’re seeing permanent ranking improvements over competitor pages.
Next, drill a little further down by looking at a similar month–over–month analysis, but this time doing it for each of your campaigns in the search and display networks individually. A great watch for both beginners and intermediates, the video...
Basic Competitor Analysis Competitor Analysis Reveals an SEO Strategy One example of just such an activity is competitive analysis. At the beginning of her journey, Ann did very little competitive analysis.
In the old days of SEO, traffic and ranking improvement easily justified investment, but those metrics are difficult to argue against CPA, ROAS, CPO, impressions, reach reports or those cost analysis spreadsheets paid search and advertising folks...
Competitor analysis tools - SEMRush, KeywordSpy, Compete.com, The Search Monitor Microsoft Excel enables search marketers to create reports for analysis, as well as the creation of keywords, ads, and campaigns in bulk.
An informative analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber Monday shows some interesting and perhaps unexpected results regarding how they adjusted their expenditure and...
If you gain a better understanding of advanced search commands, you will definitely become a lot more resourceful when doing down-and-dirty site auditing, link prospecting, and competitor analysis. How big is the blog of a competitor site relative...
In their analysis of average order value, conversions, and cart abandonment, researchers found that global shoppers convert far less, but spend more on average per order. Knowing the customer’s current location — not only by state, but at the...
Many don’t realize that there are clear-cut and effortless ways to help decipher if adding a new product is going to be a positive business decision or a negative one, such as using a competitive analysis tool.
