SEO News

Competitor Ad Auction

  1. PPC Management Operations: The Ultimate Guide

    You can start with Google Auction Insights. View this at the campaign level down to the ad group and keyword level. Review Ad Positions and Manage Bids For ecommerce, check ad spend and revenue. They might be able to explain the odd behavior, for...

  2. SearchDay | Marketing your SMB with Time & Elbow Grease

    Meaning, some high paying advertisers must have pulled out of the auction. It's nice that I can now get great Ad ranking for less, but what's the bigger picture? I monitor several (Blogger) blogs and I've been seeing ad serving problems.

  3. Google Confirms Yahoo-Google Deal on Friday the 13th

    Google does not set the prices manually for ads; rather, advertisers themselves determine prices through an ongoing competitive auction. We have found over years of research that an auction is by far the most efficient way to price search...