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  1. Google Censorship Ruling in Canada Has Worldwide Implications

    The latest case involves Equustek Solutions, a Canadian company claiming that a competitor stole their trade secrets and is selling networking devices on Google. Search engine censorship seems to be a topic that is popping up left and right in...

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    If that competitor just so happens to also have better prices, the disruption in user-experience may ultimately result in a lost sale. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Providing the right information at the right time can be the tipping point for consumers who are on the fence with a purchase decision while standing in the store aisles, reinforcing the decision to go with your brand or potentially taking share...

  4. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Instead of comparing your site to competitor sites, you compare it to an idealized perfect task flow. Don't be afraid if your site looks and acts differently than the competitor sites. They tell you where someone went, but not who they were or why...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Samsung got fined for hiring people to write fake positive reviews of its own products and negative reviews of competitor HTC. Beal said there is no reason to trash your competitors – it looks ugly, and your competitor could launch an attack...

  6. Task Analysis: The Key UX Design Step Everyone Skips

    I've used this process to create many market-dominating designs over the years, and none of them looked like the competitor designs. Some folks claim to do it, but what they do is not task analysis. First, a definition: Task analysis is a step-by...