No linking strategy can depend only on links that others already have, yet at the same time, competitor link profiles offer a treasure trove of useful competitive intelligence data, if you know it when you see it.
The data indicates that there is a slow competitor build through the day. Paid search marketing is a 24/7 industry. Even when you're sleeping, someone, somewhere is searching. That’s what we all love about paid search.
It shows the display URL domain of the advertiser who is your competitor in that auction. Overlap rate: Percentage of time you and the competitor advertiser show up in the same auction. Top of page percent: Percentage of time that competitor is at...
No matter how much spam his competitor's may have been investing in, Harbour's website did the wrong thing at the wrong time. To any webmaster or competitor this is clearly a splog as any real site would have a vested interest in ranking on search...
Click the Likes tab button on your competitor’s page to view the number of new likes and people who have created a story about the page in the past 30 days. The best community managers are likeable, yes, but they also use data to learn about their...
The good news: if you do your own relevant link building, then you don’t need to worry about a competitor doing negative SEO to try to get you de-ranked. In between two Google Panda refreshes (on April 17 and 27) was the April 24 launch of the...
Before you get too worried about a competitor targeting your site to harm your rankings using negative SEO tactics, understand that: Fake reviews - A competitor can easily add fake reviews to a business listing, making it seem like it is your...
Granted, that potentially also opens the door to negative SEO attacks allowing competitors to harm sites by pointing a bunch of bad links at a competitor with weaker link profile, but that’s a subject of another discussion.
We have also seen some instances of link warfare, where an outsourced company is employed by your competitor and is building links that work against you without you knowing about it. This time the mayhem is called Penguin.
In a direct jab at their top competitor, Microsoft also announced that “Microsoft and Yahoo have searchers you can’t reach on Google: 49 million unique searchers using Bing and Yahoo search (including Microsoft and Yahoo core search sites) do not...
This is also an important stage as we have to decipher competitor engagement with link building. You betcha, and the more you or a competitor have the more likely it is to have enhanced visibility in search engines.
Let’s imagine we are Chase, a competitor of Capital One. With this example, we see one piece of seemingly innocuous datum has given a competitor a window into Capital One’s closely guarded information.
This isn’t to say Google or any search engine results are perfect – though now might be a good time to check out alternatives like Google's closest competitor, Bing, or upstarts Blekko and DuckDuckGo.
We ended the article last month touching on, but not getting into, the need to do some basic competitor research to prioritize your phrases. Assess Competitor Websites In “How to Find Profitable Keywords For Your Website,” we discussed methods for...
You just don't have the content quality that a competitor (or some other site) does. This can make you angry, especially if you are sure a competitor has been cheating with their link building tactics, and even more so if their content is terrible.
And because of these link evaluation changes, negative SEO, where a competitor buys bad links and aims them at competitors website to harm them, has become a big concern for many people. Except Google called it an algorithmic update that’s...
A below average rating on this metric may be a nudge to test your ad copy and examine how your competitor's messaging may be conceptually better than yours at answering the user's needs. Google has just activated a feature in AdWords which should...
There’s ALMOST nothing a competitor can do to harm your ranking or have your site removed from our index. If you're some poor soul that doesn't know this and were nuked by a competitor, then the jig is up, go straight to the poor house, and kiss...
Essential for checking campaigns are live, reviewing competitor copy and the search landscapes outside your current location. Exercise some critical judgment though: a tool is only as good as it's data – so take a moment to check if the data is...
Competitor Based Keyword Research From a strictly on-page optimization perspective, it’s important to make sure that you have content dedicated to the primary and secondary keywords with the highest search volume in your space.
