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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories that can lead to PR opportunities for your clients. And it you're not a competitor, it can give you inspiration...

  2. SEO Website Audits: Everything You Need to Know Part II

    Competitive and/or competitor analysis Website SEO Audits - What Are They? The term website SEO audit is a very general one that means anything that the auditor wants it to mean. This means I could be spending hours laboring over every detail of...

  3. Google Censorship Ruling in Canada Has Worldwide Implications

    The latest case involves Equustek Solutions, a Canadian company claiming that a competitor stole their trade secrets and is selling networking devices on Google. Search engine censorship seems to be a topic that is popping up left and right in...

  4. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    If that competitor just so happens to also have better prices, the disruption in user-experience may ultimately result in a lost sale. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content...

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Providing the right information at the right time can be the tipping point for consumers who are on the fence with a purchase decision while standing in the store aisles, reinforcing the decision to go with your brand or potentially taking share...

  6. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Instead of comparing your site to competitor sites, you compare it to an idealized perfect task flow. Don't be afraid if your site looks and acts differently than the competitor sites. They tell you where someone went, but not who they were or why...