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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Samsung got fined for hiring people to write fake positive reviews of its own products and negative reviews of competitor HTC. Beal said there is no reason to trash your competitors – it looks ugly, and your competitor could launch an attack...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    I've used this process to create many market-dominating designs over the years, and none of them looked like the competitor designs. Some folks claim to do it, but what they do is not task analysis. First, a definition: Task analysis is a step-by...

  4. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    This also will show you the key things they find important, which helps you in your messaging of why someone should go with your company over a competitor. Creating killer content won't do you any good if it's not something your users actually need.

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Then send them to some of the competitor websites that users identified in round one and ask how the two pages rate against each other in those same categories. What began as a passion project among small pockets of data-driven marketers has become...

  6. Why SEO Can't Reside in a Silo

    So how will this business encourage the customer to make those 11 additional purchases with them, rather than with a competitor? Search engine optimization (SEO) is an incredibly effective marketing tactic, and if executed correctly, can provide...

  7. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than a competitor based on schema alone), it enables the showcasing of rich snippets, which enhances the search user's experience through...

  8. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    If it can't, point them in the right direction, even if it's toward a competitor. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone.