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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Being featured on the same industry blogs or being recommended by the same celeb blogger as your competitor reduces your uniqueness and brand credibility. When a user sees both you and your competitor in the SERP for a particular keyword, the...

  2. SEO Website Audits: Everything You Need to Know Part II

    Competitive and/or competitor analysis Website SEO Audits - What Are They? The term website SEO audit is a very general one that means anything that the auditor wants it to mean. This means I could be spending hours laboring over every detail of...

  3. Google Censorship Ruling in Canada Has Worldwide Implications

    The latest case involves Equustek Solutions, a Canadian company claiming that a competitor stole their trade secrets and is selling networking devices on Google. Search engine censorship seems to be a topic that is popping up left and right in...

  4. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    If that competitor just so happens to also have better prices, the disruption in user-experience may ultimately result in a lost sale. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content...