SEO News

Competitiveness

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  1. Retail Paid Search Competition Heats Up with New Entrants

    AdWords first SERP ad impressions, with year-over-year comparisons to 2011, and the results shed some light on the competitiveness of paid search for retailers. Retailers spent more than $2.3 billion on paid search advertising with Google AdWords...

  2. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    SEO was about gaining big traffic wins in a competitive environment, so we would turn to tools like WordTracker which was excellent at comparing traffic volume against competitiveness. Exactly a year ago today, you may have spotted the relaunch of...

  3. Link Prospector's Guide to the InAnchor Search Operator

    To get a sense of the competitiveness for the term. Perhaps the competitiveness of the term has prompted a bit of, er, penguin food. How Does the InAnchor Operator Work? The inanchor: and allinanchor: operators enable the searcher to stipulate that...

  4. Inside the adCenter Quality Score -- Or Should We Call It Competitive Score?

    In essence, the AdCenter Quality Score is an evaluation of your competitiveness in your keyword marketplace. New features are coming soon to Microsoft adCenter. One of the most interesting updates to the adCenter interface is the exposure of your...

  5. Google Doodles: Vaclav Ctvrtek, Children's Day

    Taiwan's government wants to highlight "the importance the government attaches to children," but according to this article, it seems Taiwan's real fear is less children are being born (due to Taiwan having the lowest fertility rate in 2009 -- 1.02...

  6. Creating an Effective Keyword Portfolio Means Understanding the Search Landscape

    It's also important to remember that keywords vary tremendously in terms of their competitiveness. Creating a keyword list is step one in any search execution effort. We won't delve into traditional keyword research tactics here; this post is...