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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. With an incremental strategy, you can optimize for one product or...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as "Christmas jumper" in late October/November, which means retailers, must be prepared before this time to take advantage.

  3. How to Solicit Feedback from Prospects and Customers

    I spent 20 minutes in voicemail hell waiting for customer service. Worse, possibly, are the satisfaction surveys that arrive after a service call or visit. Other times, their experience with our product or service is satisfactory, but they can...

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. The time has come to seriously consider integration of mobile-friendly versions of all mission...

  5. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Leaders in spend for the flowers and gifts category for desktop/tablet were 1800Flowers.com, ProFlowers.com, and FTD.com – all floral wire service companies comprised of networks of local florists. Even branded terms were competitive, AdGooroo said.

  6. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    And, despite believing they are being provided quality service – many are met with the harsh reality of website traffic dropping significantly, delisting from search engines, or decline in performance that directly impacts the bottom line.

  7. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Twenty-seven percent of those surveyed use social media to investigate a product or service they intended to buy. The spotlight is on the insurance industry – including digital marketing spend, popular keywords, social marketing opportunities, and...

  8. 4 Critical Elements of a Successful Content Marketing Team

    These staff could include representatives from your sales team or from customer service. Customer service people have a different kind of insight. The business strategists are focused on understanding the business, the industry, and the bigger...

  9. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching locally for either your brand or your service. We recently analyzed the cost-per-click of engaging customers in...