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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days? SEO or search marketing (PPC was not invented, just organic SEO)

  2. Native Advertising for Small Business: The Missing Link?

    Native advertising blurs the lines between organic content and advertising, providing more commercial value to traditional content. Promoted social media posts are one type of native advertising that can give content marketing strategies a...

  3. Last-Minute SEO - Here Come the Holidays!

    Paid users have different intent than your organic. In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in higher click-through rates. These methods typically fall under organic and paid...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Look at things like organic landing pages, time on page, and pages viewed per session for a given entry page. I often tell clients that local is the "back door" into competitive search results pages. At each stage, there are paid, social graph, or...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Despite the dependence of millions of businesses on Google...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. We recently analyzed the cost-per-click of engaging customers in several highly competitive industries that used automated local SEO and local...

  7. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    The screenshot below shows the SERP for "summer dress," which contains paid ads, PLAs, and approximately 1.5 organic-search results. However, a long-tail query for more specific camera accessories – like tripods for a GoPro Hero 3 – will have more...