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  1. Really Google? Penalizing Good Sites To Get Some Bad Ones

    So, Matt Cutts and Google, if you are reading this maybe you would like to comment as to why innocent providers of high quality original content are being treated so badly? In our life-to-date, this is the single most significant reduction in...

  2. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    Now that paid search marketing on 'tier 1' portals is brokered between only two major providers in the USA and Canada, this may be an opportunity to more effectively reach more users than ever before via a comprehensive multi platform paid search...

  3. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Policies of Major Search Providers Keyword sponsorship: In general, advertisers are allowed to sponsor trademarks on each of the three providers. Trademark rights begin when you first use the mark in commerce -- for example, the date you start to...

  4. You Can't (NOT) Afford to Invest in SEM Analytics

    But more importantly, Zaharias noted that events like this could push providers toward industry-wide SEM service level agreements, which of course would be a positive for advertisers. In an industry where everyone fights for every customer, it...

  5. Replicating the Web: Will Google Dominate Mobile Search?

    Stepping back, we're seeing mobile search providers stake claims that will soon become a much more substantial mobile Web. Before Google was a search behemoth with 63 percent U.S.market share, it built itself up by distributing its search box and...