This is why users are able to access historical data and competitive intelligence as soon as they log in to the dashboard, with no set-up required. We are seeing an explosion in the social video market and brands are struggling to keep pace with...
The point is to link based off of internal intelligence in order to help consumers discover deep, yet relevant content. Growing the size of your market requires attracting new customers, and those customers’ searches are likely non-branded.
Analytics for existing competition: Your enterprise SEO strategies should support competitive intelligence. Another good way to approach the opportunity aspect of competitive intelligence is looking at:
If your CPCs are rising, intelligence will reveal whether this is a market-wide phenomenon, or affecting your campaign specifically. The following are some specific methods for utilizing competitive intelligence to get a leg up during the holiday...
The tool offers competitive intelligence on ads running on Facebook by domain, keyword, and also top ads on Facebook. SEMrush describes the tool as more comprehensive than others on the market that are “only be able to provide details of likes and...
There are several ways to look at competitive intelligence. I like to think of the opportunity aspect of competitive intelligence as consisting of: Let’s then look at how to harness this technology to win in SEO through competitive intelligence.
AdWords is still one of the best ways to gather predictive market intelligence before rolling the dice on a launch. Market Intelligence Through AdWords? Let’s say you want to enter the men’s blue jeans market, but you aren’t sure what type of...
By using both internal data and the right external intelligence you can monetize unrealized revenue and identify areas where your competitors are falling short, so you can capitalize on their mistakes.
Experian Hitwise's Search Intelligence tool provides organic and paid search insights powered by consumer search behavior. Misspelled keywords can help to find pockets of opportunity in a saturated market and a potential advantage over competition.
This is an extremely robust tool that goes way beyond organic search but has some great organic competitive intelligence. You can plot yourself and your competition to get an understanding of who is capturing more market share, as shown in the...
Competitive intelligence (using the high performing keywords of your competitors). Fortunately, however, there are several tools available on the market to assist you – many of them quite inexpensive or even free.
This US-focused competitive intelligence tool publishes stats on its blog and offers some free usage of the tool via their homepage. There are of course plenty of other sites analysing search engine and browser market shares – including those I...
It needs to have competitive intelligence capabilities that would give my clients a competitive advantage. Before I let the cat out of the bag and change your life, let me tell you what I looked for in an enterprise level SEO management tool and...
In a press release, Navin Chandani, Managing Director of Experian Marketing Services in India, said: "India has the fourth largest Internet population in the world and one that is growing rapidly and Experian Hitwise will provide marketers with...
SEO Book.com SEO Toolbar -- A comprehensive toolbar for Mozilla Firefox that includes a variety of link segmentation information, competitive intelligence metrics (Compete, Alexa, Quantcast, Google Trends for Websites), website comparison tools...
They're able to distinguish the difference between an A/B and multivariate test; keen to ask whether competitive intelligence data is ready for last month; and how online data insights might support offline channels.
Search as a Business Intelligence Tool - ClickZ.asia Infographic: Search engine market shares - Econsultancy The difference for some websites in ranking in the top three for a particular competitive search phrase really isn't about black magic.
Competitive intelligence is one highly underestimated aspect of web analytics reporting. Without competitive intelligence, your company's stakeholders won't know whether trends reported are good, bad, or really bad.
Keyword Competitive Intelligence 101 - ClickZ Major New Features Added To Intelligence - Google Analytics Using Microsoft Advertising Intelligence for Keyword Expansion - PPC Hero Tallwave, a venture accelerator firm that develops "go to market...
You might find that you need specialized keyword and competitive intelligence tools and it would make sense to invest in some less expensive customer relationship management tools to track lifetime value.
