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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. Additionally, this new content needs to be focused on meeting our own...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    There are other tools that have appeared on the market focusing on analyzing data from Pinterest. You can also track your reputation and brand image. So if you repinned an image to one of your boards, and other people repin or like this image on...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...

  5. Master Google AdWords in 3 Steps With the 80/20 Rule

    It’s much easier to market to people who already want what you’re selling, and are predisposed to pay attention to you. Image Credit: Nick Bastian Tempe, AZ/Flickr The universe of marketing can be broken down, most broadly, into brand and direct...

  6. Nomenclature: The Industry Case For and Against SEO

    I do not like the term as I believe it is far harder to market the full idea of optimization. The question is, how can we make the journey while improving the image and quality of services offered; should that be up to each as individuals or is...

  7. Social Has Crossed the Marketing Budget Chasm; Will It Drown Search?

    Another factor that has helped social cross the chasm to the mainstream market is how trusted brands are giving this new technology credibility with mainstream consumers, as well as companies trading traditional marketing methods for social media.