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  1. The Search Agency Launches Local Search Campaign Management Platform

    Gibson said there's much more stability in categories and keywords in local search campaigns, while their geographic reach is limited – and that made this market ripe for automation. But in local markets, where spending levels, query volume, and...

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Domestically, mobile search may not be a significant enough market to warrant investment, but if you’re expanding to India you had better consider mobile phones in your program. This idea is great in theory, and there will even be times when this...

  3. Search Marketing Integration Starts With Your Sales Team

    Savvy sales individuals will have a unique perspective on the market, the problems you solve and your products feature/benefits. Your new sales team should be well informed with industry and competitive updates by attending conferences, tradeshows...