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Competitive International Search Marketing

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  1. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    For all these reasons and more, it’s important to celebrate the women who fought for women’s equality on International Women’s Day, said Ashley Zeckman, Marketing Manager at TopRank. International Women’s Day is a good opportunity for all of us to...

  2. SEMPO Tells Government: Don't Censor Search Engines

    When governments have tried to regulate Internet access, the results have been unpopular, relatively unsuccessful, and have led to international uproars about censorship. It's no exaggeration to say that Google's innovations in search advertising...

  3. Should the Government Decide Where You Rank at Google?

    Surely international companies such as these, which boast of attracting millions of site visitors, didn't build their entire businesses model around one, effectively, benefactor? And search engines have responded by returning a variety of different...

  4. Reputation Management: PR vs. Search vs. China’s Water Army

    China’s Internet PR business alone is worth $143 million, based on data from the country’s International Public Relations Association in Beijing. Early this month, Omnicom Group’s PR firm Fleishman-Hillard unveiled its specialist unit, BlueCurrent...

  5. How to Test International Search Marketing Opportunities at Low Cost

    Most international marketing errors are caused by those infamous "unknown unknowns. An important part of the exercise is to identify which markets offer the greatest marketing potential. There is no perfect way of uncovering these prior to starting...

  6. Experian Hitwise Launches Internet Measurement Service for India

    The Internet measurement service will help domestic and international marketers operating in India to improve their online marketing, content development, affiliate strategies and search tactics. In a press release, Navin Chandani, Managing...

  7. Google Guilty of Defamation; Google/Apple Extend Search Deal & Latest Search News

    International Search Search advertising accounts for 61 percent of all online marketing investment in the U.S.according to a Forrester Research report. During the 20 minute interview, Schmidt says that Bing is Google's competitor ("well run, highly...