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Competitive Intelligence

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  1. 18 Must-Have Paid Tools for PPC Success

    Competitive Intelligence Tools With competitive intelligence tools, that information and more can be yours. Spyfu (recommended by Luke Alley of Avalaunch Media), AdBeat (recommended by Andrew Bethel), Keyword Spy (recommended by Aaron Levy of SEER...

  2. Optimize Your PPC With a Segmented Performance Analysis

    Furthermore, you can use the segmented performance analysis for a variety of additional things such as keyword expansion ideas, competitor intelligence by category and a historical month-over-month or year-over-year analysis to see how performance...

  3. 3 Google Shopping Campaign Challenges & Solutions

    Many clients have inquired as to whether this enhancement will make feed optimization and management solutions such as Mercent and Channel Intelligence less effective for PLA campaigns. With a lack of competitive metrics that are readily available...

  4. Quora Best Practice Tips for Brands

    Quora can also be used to inform your search campaigns by optimizing your buyer personas, generating ideas for new content, and competitive intelligence. Another niche social player worth exploring is question-and-answer site Quora.

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  5. Reaching the Golden Mean of Branded to Non-Branded Traffic

    The point is to link based off of internal intelligence in order to help consumers discover deep, yet relevant content. With an unmanageable amount of noise on the Internet and ecommerce forcing many brick-and-mortar retail locations to shrink...

  6. The Synergy & Benefits of Optimizing Content as You Write

    Build page-level, and competitive web SEO intelligence within the CMS experience. Integrating SEO intelligence into your content management and marketing process allows the content marketing team to: Automate SEO intelligence integrated into your...

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  7. Creative Link Prospecting: Following a News Story

    All of this is fantastic intelligence if you want to make an approach to them in the future. The tool will emerge from public beta testing in the next few weeks and promises to offer a powerful blogger outreach tool at a competitive price.

  8. 1 PPC Resolution You Must Make: Fix Your Quality Scores

    What makes Bing Ads Intelligence so advantageous is that it works right in Excel – no downloading spreadsheets from online tools. Enter Bing Ads Intelligence. One of them was a revamp of Bing Ads Intelligence, their Excel keyword research plugin.

  9. Competitive Intelligence: A Gift Waiting to be Opened

    The following are some specific methods for utilizing competitive intelligence to get a leg up during the holiday season. Competitive intelligence solutions can provide highly accurate estimates of your competitors’ click-through rates (CTRs) and...