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Competitive Edge

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  1. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Since native advertising is new, the few small businesses using it have a competitive advantage.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Those who are constantly working on gaining a competitive edge with tools and research plus improving continuity for a better user experience usually win the battle. Internet Marketing is getting more and more competitive and if you want to run...

  3. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    In such a competitive web space, lyric sites do whatever they can to gain an edge in the search rankings. If you've ever searched for song lyrics online, you have probably noticed a wide range of sites offering lyrics, along with associated ads for...

  4. 6 Essential Elements for Mobile SEO Success in 2014

    Since these search results are determined in large part based on the mobile user's location, an SEO strategy that promotes the dental office location and incorporates conversational search terms within its content, may have an edge over competing...

  5. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    As Pinterest is still growing, you can benefit from being one of the most active pinners in your industry and gain a competitive edge. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and...

  6. Key Factors to Effective Competitive Analysis as a Small Business

    A competitive edge is something that you always want to keep, no matter what type of business you might be in. Starting Out With Competitive Analysis Competitive analysis can tell you just that. One of those ways is by using competitive analysis...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider respective scale measurements (1=Low, 3=High, etc.and weight/importance to aid scoring based on business priorities.e.g.timing, resources, budget, competitive edge, goal alignment, difficulty/risk, etc.