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Competitive Bidding

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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    While some advertisers might think that throwing money at a campaign by bidding higher on competitive terms is an easy solution for overcoming a poor quality score, this isn't the case. If it was, then advertisers with terrible ads could compensate...

  2. Key Factors to Effective Competitive Analysis as a Small Business

    Starting Out With Competitive Analysis A competitive edge is something that you always want to keep, no matter what type of business you might be in. Competitive analysis can tell you just that. One of those ways is by using competitive analysis...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Product Listing Ads bidding on paid Google Shopping allows merchants to influence where they rank on Google Shopping, and how much exposure those product ads get. In this video, Rick highlights some major reasons bidding is important on Google...

  4. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    This means deploying granular targets and integrating an automated bidding solution. Offer Competitive Pricing: Listing price is a huge factor for consumers. Make sure your price is both accurate and competitive with other vendors.