Product Listing Ads bidding on paid Google Shopping allows merchants to influence where they rank on Google Shopping, and how much exposure those product ads get. In this video, Rick highlights some major reasons bidding is important on Google...
Conduct a thorough analysis of the search on your own site, and try bidding on non-branded terms that are popular searches within your own data. With an unmanageable amount of noise on the Internet and ecommerce forcing many brick-and-mortar retail...
For example, when responding to a product query, is it better to use competitive language vs.scarcity vs.promotional? By all accounts, in order to manage keyword pricing on large SEM campaigns, some kind of automated bidding system is necessary.
We spent a lot of time “sniping,” an addictive but ultimately pointless exercise called “stick your competitors with really high click prices by bidding just a penny less. Which begs the question: when Google levels the playing field by removing...
These trends appear to be due to a loosening of standards in competitive bidding within Yahoo Bing’s algorithms. Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with Google.
Freid said bidding on your competitor's brand names is a common practice, especially in more competitive industries such as auto insurance, life insurance, loans, and banking. Another issue is competitive threats.
Competitive benchmarking is one of the most fundamental and valuable tools for successfully managing paid search campaigns. While Pottery Barn was the top spender in its category in 2012 according to data from AdGooroo (disclosure: my employer...
So a high Quality Score of 8, 9, or 10 can help uncover keywords where you have an “advantage” bidding vs.your competitors. If you have budget they’ll make sure you have a relevant result, your bid is competitive, and then only the top ads are...
I tried changing bids only to remember that the client has automated bidding for those keywords – after spending time setting up all the new bids. Bidding Mistakes I’d be willing to bet that every PPC manager has made a bidding mistake at least once.
This means deploying granular targets and integrating an automated bidding solution. Offer Competitive Pricing: Listing price is a huge factor for consumers. Make sure your price is both accurate and competitive with other vendors.
Brand Protection: Branded SEM allows you to reduce the possibility of a competitor or another site capturing the visitor and creating a negative brand experience (BBB, Ripoff Report), or going to a competitor (competitive branded bidding and...
The following are some specific methods for utilizing competitive intelligence to get a leg up during the holiday season. Knowing this information enables you to focus your time and efforts on countering the competitors to whom you are most likely...
Many don’t realize that there are clear-cut and effortless ways to help decipher if adding a new product is going to be a positive business decision or a negative one, such as using a competitive analysis tool.
Below are a couple of screenshots of extremely competitive and profitable keywords from an account that McDonald manages. Keyword quality score is graded on a curve, relative to other advertisers bidding on the same keyword.
A user who is familiar with your brand is more likely to convert to a buyer and as such, being able to reach known users within the SERP should impact your bidding strategy. The idea is simple: create remarketing lists as you do with display, but...
Any industry landscape can become competitive with the addition of a new advertiser or two. By understanding the keywords your competitors are bidding on, their account structure as well as the advertising partners they are utilizing, you can...
If you happen to be working with an email based network, knowing when their mass mailings are sent out can help you optimize your bidding strategy. If you happen to work in an extremely competitive industry you may find yourself paying anywhere...
The winners in the competitive bidding landscape of AdWords for Video will be those advertisers who engage most effectively with placement, ad timing and demographics. Google aims to bring the analytical power of paid search advertising to video...
Utilizing mobile as its own, unique channel will increase your presence in a competitive, digital travel industry, while preparing you for future growth and gaining customers on the move. Options consist of pausing markets at certain conversion...
Conversion Optimizer – The AdWords integrated bid management tool allows users to set a target CPA instead of CPC bidding. Google, which it’s worth noting does not collect these data themselves, enables specific bidding on demographic data when...
