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Competitive Bidding

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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Bidding strategies need to be flexible enough to meet your business objectives, while algorithms need to be fast enough to act quickly in a competitive landscape," DoubleClick writes in the post. In addition, DoubleClick says it has also rolled out...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    While some advertisers might think that throwing money at a campaign by bidding higher on competitive terms is an easy solution for overcoming a poor quality score, this isn't the case. If it was, then advertisers with terrible ads could compensate...

  3. Key Factors to Effective Competitive Analysis as a Small Business

    Starting Out With Competitive Analysis A competitive edge is something that you always want to keep, no matter what type of business you might be in. Competitive analysis can tell you just that. One of those ways is by using competitive analysis...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Product Listing Ads bidding on paid Google Shopping allows merchants to influence where they rank on Google Shopping, and how much exposure those product ads get. In this video, Rick highlights some major reasons bidding is important on Google...