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  1. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    It's magic is in a simple algorithm which identifies the keywords you should write more about based on the keywords that are driving traffic to your site. Back then in 2006, for the average SEO, such an analysis could seem like a pursuit of...

  2. Google Product Search Insights: The Impact of UPCs on Customer Conversions

    But with Google's push to have items SKU up on comparison pages, it will be interesting to see how Google uses and weighs the additional pictures in their algorithm. Below we address the new UPI requirements in plain English, two UPC case studies...

  3. Conductor Aims To Conduct Culture Of SEO Throughout Your Organization Via Searchlight

    A major Google algorithm update (such as the recent Mayday update) causes company-wide panic, putting extreme pressure on SEO teams from the top down. The amount of historical data required to identify trouble spots and solutions is so great, that...

  4. Understanding Search Engine Patents

    For example, even though Google has patented "PageRank," all major search engines use link analysis as part of their ranking algorithm. Despite the early hour, the "Patent Files" session at SES San Jose was filled with bleary eyed algorithm chasers...