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Competitive Analysis

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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools.

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    However, the size and diversity of our dataset enables us to provide the most comprehensive analysis on PLA performance. Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive and winning...

  3. The Pros and Cons of Big Data Democratization

    Execution of analysis relies heavily on prioritization conversations, which can create friction. Many share this conservative view on data democratization, believing that only data scientists and digital analysts should embark on these journeys...