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  1. Native Advertising for Small Business: The Missing Link?

    Since native advertising is new, the few small businesses using it have a competitive advantage. Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge.

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as "Christmas jumper" in late October/November, which means retailers, must be prepared before this time to take advantage.

  3. How to Solicit Feedback from Prospects and Customers

    Unheard, these ideas represent missed opportunities to innovate, improve and establish competitive advantage. My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about four hours away from picking...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  5. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Jared Belsky, president of 360i, said the DNS is not just an optimization engine, but a "real-time recommendation engine that is giving marketers a new competitive advantage. Digital marketing agency 360i announced this week technology dubbed the...

  6. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive advantage woven into the management of their business and it's ultimate reponsibility lies with the CEO.

  7. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    The AdGoroo report comes on the heels of a new offering that adds mobile search data to its SEM Insight tool, which "enables advertisers to gain a competitive advantage in paid search via near real time insight into their competitors’ campaigns...

  8. 6 Essential Elements for Mobile SEO Success in 2014

    Adopting a successful mobile SEO strategy in 2014 will undoubtedly give your organization a competitive advantage. To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by...

  9. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Smart retailers can take advantage by strengthening their opportunities to drive increased engagement. Take Advantage of Showroom Shoppers, Target Them Retailers can take advantage by ensuring the same product or similar is continuously offered...