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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive advantage woven into the management of their business and it's ultimate reponsibility lies with the CEO.

  2. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    The AdGoroo report comes on the heels of a new offering that adds mobile search data to its SEM Insight tool, which "enables advertisers to gain a competitive advantage in paid search via near real time insight into their competitors’ campaigns...

  3. 6 Essential Elements for Mobile SEO Success in 2014

    Adopting a successful mobile SEO strategy in 2014 will undoubtedly give your organization a competitive advantage. To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by...

  4. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Marin offered tips on how to stay competitive in an advertising world where mobile’s role is growing each year. In particular, take advantage of click-to-call and location extensions. In its research, Marin found that even though CTRs on ads from...

  5. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Smart retailers can take advantage by strengthening their opportunities to drive increased engagement. Take Advantage of Showroom Shoppers, Target Them Retailers can take advantage by ensuring the same product or similar is continuously offered...

  6. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    InboundWriter's competitive data also allows users to view the search results for a particular topic right in the user's dashboard. The competitive data is also meant to analyze how authoritative your site is versus the websites you'd be competing...