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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive advantage woven into the management of their business and it's ultimate reponsibility lies with the CEO.

  2. Influence the Influencers: The Magic of Co-Created Social Content

    What is a brand to do in this highly saturated and competitive marketplace for content? Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. By shifting money into these opportunities, avoiding extremely competitive terms and finding more...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    To be competitive in the job market, many will claim to have SEO skills to get that next role. Total mastery of all digital assets and an intimate understanding of how each element contributes to the performance of a brand in search will help...

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    While some advertisers might think that throwing money at a campaign by bidding higher on competitive terms is an easy solution for overcoming a poor quality score, this isn't the case. Throwing your hands up in the air and saying it's impossible...

  6. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    What AdGooroo found was that many of the top mobile advertisers weren't nearly as competitive when it came to desktop/tablet. The AdGoroo report comes on the heels of a new offering that adds mobile search data to its SEM Insight tool, which...