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Competitive

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    This same process must be done on your clients and here is a post I wrote about using competitive intelligence tools to generate more profit. These tools can help you win more business by including competitive, keyword, and specific ad performance...

  2. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Since native advertising is new, the few small businesses using it have a competitive advantage.

  3. SEO Is No One-Trick Pony

    A good illustration of the process, was developed by Aleyda Solis on Moz, but there are certainly more components that go into an in-depth competitive analysis. At its core, the competitive analysis is about determining the opportunities that exist...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    The more competitive your industry, the greater timeframe and larger budget you should expect. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Find out more about Adthena's Competitive Intelligence for Search services. Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as "Christmas jumper" in late October/November, which...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  7. Last-Minute SEO - Here Come the Holidays!

    By saying missed your window, it means that you cannot safely do enough organic optimization to get your site to the top of more competitive SERPs. Most holiday markets are very competitive. But then the bad news: your in-house SEO team or online...

  8. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Bidding strategies need to be flexible enough to meet your business objectives, while algorithms need to be fast enough to act quickly in a competitive landscape," DoubleClick writes in the post. Google subsidiary DoubleClick has announced three...

  9. How to Solicit Feedback from Prospects and Customers

    Unheard, these ideas represent missed opportunities to innovate, improve and establish competitive advantage. My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about four hours away from picking...