SEO News

Competition Policy

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  1. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Even better, establish a “we will not be undersold” policy. The more words they add to the search, obviously the more refined the results will be, reducing competition to reach those customers. This behavior expands to business customers.percent of...

  2. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    In addition, SEMPO has offered “valuable insight and background to the Consumer Protection Bureau, both on the topic of a search engine guideline compliance review, and in presenting considerations for the transparency policy development process...

  3. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    By September 2011, Yelp was testifying against Googlein the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights. Google acquired Frommer’s brand of travel guides from Wiley s standards, it is another big indicator Google plans...

  4. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    They also prohibit the promotion of counterfeit goods through their AdWords program, though this is defined within their policy as having “a trademark or logo that is identical to or substantially indistinguishable from the trademark of another.

  5. Google, Apple, Microsoft Agree to Mobile App Privacy Changes

    The agreement, which came about after pressure from the U.S.justice system and California's attorney general, Kamala Harris, will bring the mobile application market in line with California laws, and requires all applications that collect personal...

  6. Google-Motorola Acquisition Approved in U.S., EU

    We have approved the acquisition of Motorola Mobility by Google because, upon careful examination, this transaction does not itself raise competition issues," said EC vice president in charge of competition policy Joaquin Almunia.

  7. Google’s Legal Woes: U.S. Government, Motorola, AT&T ... Al Franken?

    In a post published today on Google’s Public Policy Blog, Dennis Woodside, SVP, announced they’ve received a “second request” for more information in their review of the Motorola Mobility acquisition.

  8. 'The Power of Google' Senate Hearing is Must Watch TV Today

    People should be watching the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights hearing on "The Power of Google: Serving Consumers or Threatening Competition? The UK Guardian thinks Schmidt will "argue the company offers a...

  9. Google’s European Privacy & Antitrust Battles: An Update

    German website owners can use Analytics immediately, but must agree to Google’s updated terms, update their own privacy policy to include legally mandated statements about the use of Analytics, and enable the IP mask function on Analytics to...

  10. Gaining Top Keyword Prominence & Dominance in Foreign Languages

    As with any linking policy, you don’t want to spam the search engines with just a single keyword or key phrase as your anchor text, as that will do more harm than good. Competition for keywords and domain names is at an all-time high in the English...

  11. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Consider creating ad landing page policy for channel partners that forbids offering contextual ads or suggestion alternative hotels. In the example below, taken from the report, we can see that the top ad position for a search of a hotel brand in...

  12. Google FTC Antitrust Probe Rumors Emerge as ITA Verdict Nears

    In addition, two senators, Herb Kohl (D-Wis.and Mike Lee (R-Utah), on the Senate Judiciary Subcommittee on Antitrust, Competition Policy and Consumer Rights, have announced plans to look into whether Google's competitors are being treated unfairly...