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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    The Interactive Advertising Bureau created an open RTB protocol, which is what the RTB functionality is based on. This partnership will help open the competition in digital marketing and will facilitate global networking.

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than 18 million people with an additional 6 million or so speaking it “well,” while nearly 7 million Americans spoke an Indo-European...

  3. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    SEMPO’s letter states they understand “the FTC's Consumer Protection Bureau is now looking closely at the issue. In addition, SEMPO has offered “valuable insight and background to the Consumer Protection Bureau, both on the topic of a search engine...

  4. Gaining Top Keyword Prominence & Dominance in Foreign Languages

    Some of the translated websites where we’ve incorporated the local top performing keyword relating to translation within the domain name are: Übersetzungsbüro (Germany); Vertaalbureau (Belgium); and Translation Company and Bureau de traduction...

  5. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated to search advertising, according to the Internet Advertising Bureau (IAB). In the example below, taken from the report, we can see that the...

  6. Guy Kawasaki and John Gerzema to Keynote at SES New York

    She wrote, "As Facebook evolves as a place for friends and family to connect, Twitter continues to penetrate the mainstream as a grassroots consumer-complaint bureau and a virtual business network. On Tuesday, March 24, 2009, Guy Kawasaki, Author...

  7. Google's Path to Domination

    In 2000, search engine advertising spending was only about $109 million, according to data from the Interactive Advertising Bureau (IAB). The numbers meant competition was tight, yet audiences spent nearly twice the amount of time on Google over...

  8. Link Building Case Study for Luxury Hotels

    Convention & Visitors Bureau This could range from local travel guides to visitors bureau to colleges.edu Links Down the street I hear the competition's vice president saying, "Why would we risk losing clients to them?