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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has dominated the competition. Your company can as well, says best-selling author and online conversion optimization expert Jeffrey...

  2. Pick Up on Current Events for Link Building

    By focusing on events bound to happen but without a fixed date, you can outsmart the competition. Attracting a lot of attention with your website is one of the best ways to build links. Giving your website an active role in current events is a lot...

  3. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    The competition? When an online local listing for a business is incorrect, who’s to blame? The business owner? The search engine? Regardless of fault, the majority of people (73 percent) say they lose trust in the local business when it happens.

  4. Influence the Influencers: The Magic of Co-Created Social Content

    The competition for a devoted audience continues to increase, while the brand publisher is forced to do more with fewer and fewer resources. Much is hyped about the value and "magic" of social media marketing.

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    Adding in videos as well can really help your product stand out from the competition. But with intense competition and multiple sellers, it takes some creativity to stand out and grow sales. Try to use as much of the space allowed to tell a real...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. Use this example of metrics to benchmark your efforts against the competition and measure...

  7. Task Analysis: The Key UX Design Step Everyone Skips

    Don't be surprised if you find new, unmet opportunities that will leapfrog your competition and dominate your market. Some folks claim to do it, but what they do is not task analysis. First, a definition: Task analysis is a step-by-step analysis of...

  8. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Businesses that don't embrace video are overlooking a valuable way to reach their customers and will struggle to keep up with the competition. It's a valuable way to reach their customers and they're behind the competition if they don't incorporate...

  9. Yandex & Google: A Big Change for Russia's Display Ad Market

    This partnership will help open the competition in digital marketing and will facilitate global networking. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than...