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  1. Learning to Carry Your SEO Baggage

    It’s even possible you’re out of the competition on a few phrases for good. Everybody’s got baggage. Everyone has things they carry with them from their past. The things we’ve done, for better or worse are what make us who we are now.

  2. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. However, copy optimization, i.e.testing a succession of...

  3. Bloomberg and UBS clash over Sef aggregation

    There are Sefs that specialise in particular products and that is where you will see innovation and competition. Bloomberg and UBS clashed yesterday over attempts by the Swiss bank to provide clients of its Neo trading platform with access to...

  4. 3 Lessons Social Advertisers Can Learn From Search Marketing

    With the festive shopping season getting into full swing, search marketers have been busy concatenating keywords, developing negatives, and keeping a watchful eye on the competition. Your peers can be great resources to help you better hone your...

  5. Sef execution of package trades to be postponed

    I will say that with respect to Sef trading, this is all still very new, it's still growing, we are still learning, but obviously we are very focused on making sure that Sef practices ensure competition, transparency and integrity of trading, and...

  6. Netting problems will restrict pension funds, FCMs warn

    It will become a point of competition. Lawyers’ reluctance to grant netting opinions is hiking capital requirements for low-risk trades Lawyers struggle to remember cases in which a pension fund has defaulted on its swaps, but this hypothetical...

  7. Strategic solutions play into Credit Suisse's strengths

    Credit Suisse beat stiff competition to win a mandate to develop a long-only strategy delivered through Credit Suisse Private Banking a period of subdued volatility, a UK-based family office was looking to increase the expected return from a hedge...

  8. The best way to manage individual CPPI, from Deutsche AWM

    Competition and the need to differentiate products in the crowded unit-linked market has also been important. Deutsche AWM wins the bank technology innovation award Individuals wanting to make the best of their retirement savings are increasingly...

  9. Network investment works for Raiffeisen Centrobank in CEE

    Raiffeisen Centrobank is facing growing competition in individual countries, but having invested heavily to build a strong network right across the central and eastern Europe (CEE) region, it can spread the costs of its structuring team based in...

  10. HVB wins with placements and self-directed products

    It was only in 2012 that HVB joined the competition by providing trading products to self-directed investors, but the bank has since built up a strong brand in leveraged products, of which it has around 75,000 outstanding.

  11. UK markets review focuses on FICC structure and conduct

    The review focuses on six potential sources of vulnerability that ultimately impair public trust: structural issues such as market microstructure, benchmarks and competition, and conduct issues such as market practice standards, governance and...