It all starts with building something actually valuable – set yourself apart from the competition, make yourself unique, and add overall value. Don't get me wrong, I'm always confident in my ability to build links.
Advertisers can get ahead of the competition, grow their social footprint and extend their mobile reach by including Vine as part of an always-on content marketing strategy. Today, new data from Unruly Media has found the number of tweets...
Federal Trade Commission (FTC) to check that the deal won't harm the firm's competition. Google's $1.1 billion acquisition of navigation firm Waze will be reviewed by the U.S. The FTC has contacted Google about its recent acquisition of mapping...
But there's no need to hurry - my small local business in Brooklyn would rather not have the competition. Before we dive into the thicket of what it takes to win in the space and who the players are, let's take a step back and review the basics of...
With all campaigns being upgraded to enhance campaigns on July 22, it is worthwhile to start upgrading accounts now and take advantage of the new sitelinks before all advertisers have it enabled and competition for those sitelinks being displayed...
Those who fail to use data to connect with target audiences can expect to face an uphill battle in the competition for visibility in organic search. Carpe diem! Time is money and the clock is ticking in the race to acquire, decipher and leverage data.
It's also about your competition, your market, Google's own self-serving agenda and most of all; it's about the end user. It's not that you'd ever throw out things like traffic or rankings altogether, but your competition may have changed and the...
Once you've mapped out the keywords for each page, add those keywords to a rank tracking tool to find out additional data like traffic and competition. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the...
And more specifically, how hard is it to climb past one's competition in the ranking? Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure...
So there you have it – two extremely underutilized ways for you to take advantage of schema markup and step ahead of the competition. The same can be said for online marketing. You're competing for search engine real estate.
Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Controlling the conversation around your brand is critical to upholding and improving reputation.
Blekko, the "spam-free" search engine is on a mission to differentiate from the competition, and has been since launching in 2010. Today, Blekko unveiled a new layout for search results that aims to take the guesswork out of intent by offering...
European Competition Commissioner Joaquin Almunia addressed the European parliament yesterday and said that Google's proposed changes to its search aren't good enough, and that it's unlikely to signal an end to the EC's ongoing probe into the firm...
Elsewhere on the antitrust front, Google's business in Canada is also about to face a formal inquiry from Canada's Competition Bureau, the Financial Post reported May 17. The U.S. Federal Trade Commission (FTC) is on the brink of launching a fresh...
Ecommerce businesses have already begun to differentiate themselves within the search engine results pages to steal more clicks from the competition. Much has been written about the value of title tags, the most important of all SEO attributes.
Doodle 4 Google competition. Google also handed out four $5,000 scholarships to four other National Finalists in the Doodle 4 Google competition. Google said they received 130,000 submissions for this year's competition from grades K-12, up from...
With more than $2.3 billion forecast to be spent on flowers for Mother's Day 2013, the competition is fierce. Every Mother's Day, the pressure is on for online flower stores to use elements of persuasion throughout their PPC ads and websites to...
You will want to consider what you are offering and what you'd like to accomplish the most, but take a look at what the competition is doing. Yes, you can compete with the big guys, and it's much easier to know where to start based on what your...
This is more of a feature for users than businesses, but it's good to know it exists in case your business ever wants to check out what people are saying about businesses in the area (your competition maybe?
To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition. Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube...
