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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Beating the Competition It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Most importantly they must be compelling, especially when comparing them to those of the competition who rank on the same page. A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign.

  3. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    If you have a strong dominant brand presence with little to no competition and a strong customer base, bidding on your brand isn't necessarily going to provide a tremendous amount of benefit. Since you have no control over this, many companies feel...

  4. Last-Minute SEO - Here Come the Holidays!

    Get your site in the top positions for a highly trafficked phrase and unless you find yourself at the end of an algorithmic update or greatly increased competition in your vertical, you will usually get a multi-fold return on that investment (as...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    How to Find Profitable Keywords From Your Competition Other than using your own keyword data and analytics, another strategy to find profitable keywords is to spy on your competition. There are several tools that allow you to see which keywords are...