PLA managers need to possess the tools and skills to process these data sets regularly (often multiple times per day) while also adding value to them as a response to changes in inventory, performance, competition, etc.
Time spent looking at competition and other categorically relevant sites is time well spent for all. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your...
There’s not a lot of competition, and guess what, the journalists still look for stories then too! At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure trove of information about online marketing for local...
You will find that your competition will quickly begin surpassing your social skills. You may have aches and pains, a fever, sore throat .the list of symptoms goes on and on. Online marketing ailments, however, may not be so easy to identify.
The marketers who most quickly develop the competency to optimize across channels will be at a significant advantage versus the competition. NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single...
If you actually want to make it work and you want to be sophisticated and you're an agency that wants to make sure that other agencies don't take the feed from you or don't take the client from you, or you're a retailer that wants to outsmart your...
They can also find out how well they are faring in comparison with their competition and make adjustments mid-campaign. Competitive Analysis: Advertisers can benchmark a brand's social video performance to outsmart the competition;
A surprise in itself but no, it's not basketball, but rather a fan-driven (how that occurs is open to interpretation, but evidently includes some sort of a voting system) musical competition, and as the above image depicts, NCAA.com is also...
Mine competitor backlinks: Generally the first step in any link building campaign is competitive analysis – identifying gaps in your backlink profile vs.your competition. Dear site owner or webmaster of http://www.example.com/,
EU Competition Commissioner Joaquin Almunia didn't offer a detailed account of what sort of concessions Google has agreed to. Google has submitted proposals to address European Union (EU) concerns that the company, which owns a dominating 90...
We are asking the Commission to move quickly and decisively to protect competition and innovation in this critical market. Microsoft is on the attack again, this time slamming Google Play for the information it shares when users buy apps.
Let’s face it, the competition is stiff, and vendors are at each other’s throats to get your business, but the toughest-fought battle will be with your own organization. My last article provided the top five arguments for implementing a tag...
Last time, we talked about how important it is to do our research, and understand our competition, and value proposition. Are you surrounded by web developers and graphic designers in your office every day?
The competition is quite fierce to be accepted as a speaker at SES events, but SES strives to provide its attendees with the highest quality sessions and speakers, so it doesn't matter whether you're a first-time applicant or have spoken at SES...
The study also showed that there is significantly less competition on YBN than on AdWords. However, YBN's advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity for advertisers seeking to...
However, this is typically only true if competition is done regularly and in excess – and at the expense of a dire consequence (like someone will lose a job). To create a fun, effective outreach team culture, you might want to play around with...
Also check out who your competition is for that keyword phrase and what kind of content is showing up in the results already. That's why PPC campaigns are often a more attractive marketing option to ecommerce businesses than organic SEO and content...
Researching Your Competition Well, maybe you're thinking about link building the wrong way. Try thinking about link building as a way to build value and loyalty with people in your vertical. Not only will it be a longer-term effort that just...
Because your savvier competition will have such an advantage by rejecting the obvious and the default, you’ll start advertising at a huge disadvantage. PPC competition began to achieve what competition is supposed to achieve: improvement...
Tonight at midnight, YouTube.com will no longer be accepting entries," said Tom Liston, Competition Director at YouTube, said in the video above, which features many stars from viral video, and was posted hours before it officially became April 1...
