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Competing

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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    That's a lot of useful information if you were competing with Airbnb.com. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories that can lead to PR opportunities for...

  2. Google Censorship Ruling in Canada Has Worldwide Implications

    Most importantly, the injunction requires that the results of the competing company be removed not only from Google.ca but instances of Google in other countries as well. Search engine censorship seems to be a topic that is popping up left and...

  3. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    This can lead to the user referring to a competing website to find the information they're looking for. Failing to do so not only frustrates the customer and negatively impacts brand perception, but also disengages the customer, and gives them...

  4. Your SEO Competition Isn't Who You Think It Is

    Increasingly that means we're competing with Google. I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate Your Competition panel at ClickZ Live New York earlier this month.

  5. Conquering Content Marketing, Step 5: Measurement

    What happened to American Denim's competing campaign? Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, just learned that someone has hacked into her work email to steal ideas for an upcoming marketing campaign.

  6. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Competing in Today's Search Engine Environment Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Admittedly, it was easier in the early days of the commercial web.

  7. 6 Essential Elements for Mobile SEO Success in 2014

    Since these search results are determined in large part based on the mobile user's location, an SEO strategy that promotes the dental office location and incorporates conversational search terms within its content, may have an edge over competing...

  8. 8 Tips for Building Your Internal Content Marketing Strategy

    Whether you work in an agency setting writing content for others all day while your own blog sits dry, or you're in-house writing content for every department but yours, it can be difficult to keep your own content marketing goals on track when...

  9. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    While the reasoning behind this strategy may be solid (diabetes sufferers may be prone to oral hygiene issues, for instance), it is nonetheless surprising to find that an everyday toothpaste brand is competing with pharmaceutical manufacturers to...