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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Competing in Today's Search Engine Environment Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Admittedly, it was easier in the early days of the commercial web.

  2. Google, Europe Near Antitrust Deal, Really This Time?

    This joins Google's previous concessions, which include giving content providers the option to opt-out of its specialized search services, removing exclusivity requirements in its agreements with publishers, and removing restrictions on the...

  3. 6 Essential Elements for Mobile SEO Success in 2014

    Since these search results are determined in large part based on the mobile user's location, an SEO strategy that promotes the dental office location and incorporates conversational search terms within its content, may have an edge over competing...

  4. 8 Tips for Building Your Internal Content Marketing Strategy

    Whether you work in an agency setting writing content for others all day while your own blog sits dry, or you're in-house writing content for every department but yours, it can be difficult to keep your own content marketing goals on track when...

  5. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    While the reasoning behind this strategy may be solid (diabetes sufferers may be prone to oral hygiene issues, for instance), it is nonetheless surprising to find that an everyday toothpaste brand is competing with pharmaceutical manufacturers to...

  6. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    For the second year in a row, NORAD (North American Aerospace Defense Command) is using Bing Maps for their annual Santa tracker. Google is running their own Santa Tracker, which has officially launched for this holiday season.

  7. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    The competitive data is also meant to analyze how authoritative your site is versus the websites you'd be competing with over a topic in the search results, for example. InboundWriter released research findings in September that stated just 20...

  8. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    The CEO does not understand how vital social is to competing in today's digital economy. A recent study revealed that 68 percent of Fortune 500 CEOs have absolutely no presence in social media. Image credit: 2013 Social CEO Report, CEO.com