SEO News


  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco.

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    In light of this data, the #TDThanksYou campaign can be expected to reinforce relationships with existing customers, possibly attracting disgruntled customers of competing banks. Face-to-face transactions are replaced with digital transactions that...

  3. Google Censorship Ruling in Canada Has Worldwide Implications

    Most importantly, the injunction requires that the results of the competing company be removed not only from but instances of Google in other countries as well. Search engine censorship seems to be a topic that is popping up left and...

  4. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    This can lead to the user referring to a competing website to find the information they're looking for. Failing to do so not only frustrates the customer and negatively impacts brand perception, but also disengages the customer, and gives them...

  5. Your SEO Competition Isn't Who You Think It Is

    Increasingly that means we're competing with Google. I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate Your Competition panel at ClickZ Live New York earlier this month.

  6. Conquering Content Marketing, Step 5: Measurement

    What happened to American Denim's competing campaign? Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, just learned that someone has hacked into her work email to steal ideas for an upcoming marketing campaign.