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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Or can companies compete with Amazon.com? Nevertheless, most companies will not be able to compete; they won't even be able to catch up. Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit in Fort Lauderdale, Florida, on Thursday...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    How to Adjust Your Content Strategy to Compete Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things.

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Total mastery of all digital assets and an intimate understanding of how each element contributes to the performance of a brand in search will help organizations compete and win in today’s highly competitive search engine landscape.

  4. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Unfortunately, it's not as simple as taking their old search algorithm, start crawling the web again, and expect they can compete against Google. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back...

  5. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine.co gets more than 4.5 million unique visitors, over 6.8 million visits, and north of 21.1 million page views a month, according to Compete PRO. Vine recently celebrated its first birthday. The day before, the Vine team said on the Vine Blog:

  6. 11 Must-Measure KPIs for Content Marketing Success

    Some may be only useful for SEO, and that has its place, but other sources that compete with engagement KPIs for commercial landing pages could be a great place to set up an ongoing relationship. The search community has always been infatuated with...

  7. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    It's going to be harder and harder, perhaps in the future nearly impossible, for a national brand to compete with someone who has a local presence," he said. This can be a disadvantage to national brands who are trying to compete at the local level.