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  1. Pros & Cons of the Top Mobile App Tracking Methods

    Cookies on a mobile device are the equivalent of their counterparts in desktop browsers, though they are more limited by default mobile device security settings. Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking...

  2. 'The Power of Google' Senate Hearing is Must Watch TV Today

    Google has used the riches from its dominance in search and search advertising to expand into video distribution with YouTube, smartphone software with Android and Web browsers with Chrome. Google is a gateway to the web and controls what people see.