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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  2. Remarketing Lists for Search Ads: 4 Smart Strategies

    Subscription services are unlikely to sell a subscription twice. A compelling case for remarketing on display is for services that renew once per year, like insurance. Comparison Shopping Finance (and many other markets) involve a lot of comparison...

  3. Holiday Season Search Trends of Top U.S. Retail Brands

    CVS and Rite Aid are common household names, whether it is for their pharmaceutical services or retail items. Macy’s receives more search engine traffic than Kohl’s, and peaks in searches seem to be in the same place, specifically around holiday...

  4. Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

    Didit has acquired SEO, social and comparison shopping engine management company Inceptor from SuperMedia (formerly Verizon Information Services). We have no plans currently to merge into one company and will continue operating both brands with...

  5. Should the Government Decide Where You Rank at Google?

    For the end user, as with other search services, not just Google: it's free. And search engines have responded by returning a variety of different types of results in one place, such as news, local results, images, video, blog posts and yes, even...