In 2011, Alibaba rolled out ETao, a comparison shopping engine that is said to have more than a billion product listings and over 5,000 business-to-consumer and group buying websites. If Aliyun becomes the default engine for online buyers to...
This is simple to execute on within the AdWords interface, just create Product Targets for each individual SKU that you'd like to merchandise separately from the others. Once you have that Product Target created, you can bid that product on its own...
Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping engines (CSEs), most notably Amazon Product Ads.
AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. I'm a big fan of Evernote, and use the program to record changes for comparison shopping engine campaigns. Be sure not to confuse AdWords labels with the...
Google Product Search was designed to facilitate the online shopping experience, with sorting features and relevancy algorithms. Although Google doesn't publicize exactly how listings are ranked, we do know the algorithm incorporates site speed...
Higher quality data – whether it's accurate prices, the latest offers or product availability – should mean better shopping results for users, which in turn should create higher quality traffic for merchants.
Could it be that their health-conscious product lines are too good for Internet advertising, or they just don’t allocate any budget to Internet marketing? Macy’s receives more search engine traffic than Kohl’s, and peaks in searches seem to be in...
Still, says Google, “We've been pleased by the rapid adoption of Google Shopping in the retail community; tens of thousands of merchants, including many marketplaces, have come on board and are participating in Google Shopping via the new model...
Between now and the end of October, Google will finish moving to a paid model for Product Listing Ads. Didit has acquired SEO, social and comparison shopping engine management company Inceptor from SuperMedia (formerly Verizon Information Services).
Comparison shopping mobile apps like Goodzer demonstrate the value of in-store comparison shopping based on the incentive to get a better price for a product you know is in stock somewhere else. Namely, my thoughts tend towards identical matches or...
How Google Shopping determines product ranking works exactly how comparison shopping engines (CSEs) do. Google Product Search's transition to paid Google Shopping starts in July. Google Shopping is Google’s new paid option for merchants who wish to...
Shopping.com (CPC) – Paid comparison shopping engine aggregates product listings based on price and merchant attributes. Bing (Free) – Free price comparison engine compiles product data, price, and reviews for user searches.
Specifically, Google is under antitrust scrutiny for the way it displays links to its own vertical search services (e.g.shopping, travel, news), how it copies content from competitors for its own sites, having exclusive deals with AdSense...
Google Product Search has ranked as the top comparison shopping engine because of its ability to send large quantities of high-converting traffic. The new Google Shopping creates a rift to PPC management firms and merchants who are accustomed to...
Images are good to use on landing pages to give a visual representation of the product or service as long as these following rules are followed: The purpose of the image is to add some visual candy to the page and help orient the visitor to the...
Yandex, who powers two-thirds of the searches in Russia, has already developed its Windows Phone apps for search, maps, and Yandex Market, a product search app for comparison shopping. Yandex has officially become the default search engine on...
AdWords, Google Product Listing Ads, Comparison Shopping Engines (who bid on paid keywords), Marketplaces, Video ads, and click-to-call ads are just a few you can try out. Another route to go is by getting your products on mobile apps of other...
Introductory text should focus on framing the product/service as a need and not a want. While search engine marketers are frequently vulnerable to obsession with data points, such as unique visits and rankings, the success of any SEM program will...
The BBQGuys channel on YouTube features Tony Matassa, the BBQGuys chef and their grill/product tester. At SES New York 2009, I interviewed YouTube Product Manager Matthew Liu about Sponsored Videos, which was later renamed Promoted Videos.
It will certainly help the organization of Google Product Search and soft good items, but it could be counter-intuitive to Google's main goal, which is to provide a comprehensive shopping engine for consumers.
