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Comparison Shopping Engine

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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more details on the state of paid search, including more information on trends by search engine and device, you can access the full report here. For more trends in digital marketing, including stats on comparison shopping engines, paid search...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Search Engine Watch (SEW) interviewed Brad Jefferson (BJ), the CEO of Animoto. The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post-purchase engagement: percent of...

  3. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Online retailers continue to use traditional advertising (online and offline) to drive traffic to their sites, but recent updates in the search engine landscape make it clear that having sites that are well optimized and regularly updated with...

  4. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google took the opportunity to tout their Voice Search in the announcement, writing, “Say you’re thinking of buying a new 2014 Mazda3—just tap the microphone on your Google Search app or search for [2014 Mazda3] to instantly see facts like what...

  5. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    PLA dominated traffic generation for Q4 2013, about 61 percent more traffic than the second highest traffic generating engine, Pricegrabber. Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and...

  6. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Google Shopping’s recent evolution has brought quite a bit of flack on the comparison shopping engine. It gives you the ability to elevate ad groups based on performance (categories, price buckets, etc.on a shopping engine where before all you...

  7. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    While Google Shopping is still a comparison engine, these PLAs require merchants to bid to be included. In response to comments about Bing's partnership with Shopping.com, Search Engine Watch reached out Bing, regarding paid results.

  8. Holiday Season Search Trends of Top U.S. Retail Brands

    Macy’s receives more search engine traffic than Kohl’s, and peaks in searches seem to be in the same place, specifically around holiday shopping time when they have an increase in ads. Search engine traffic is much higher for Trader Joe’s with a...

  9. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    The shopping model operates as a pay-to-play comparison shopping engine, whereas the previous program was free of charge. To date, tens of thousands of merchants have made the switch; the inventory of over 100,000 online sellers now populate Google...

  10. Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

    Didit has acquired SEO, social and comparison shopping engine management company Inceptor from SuperMedia (formerly Verizon Information Services). They are specialists in comparison shopping engine feed management, in addition to SEO and social media.