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Comparison Shopping

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  1. How to Optimize Your Content Strategy With Social Listening

    By creating reviews and comparison shopping information related to your products, you answer their needs. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social...

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    When it comes to shopping, smartphones experienced a 26 percent lift from 2013 as a crucial shopping device, with 29 percent citing it was the most important shopping tool in 2014. One in four users studied said they utilized a mobile device on the...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    They are just comparison shopping and need a way to keep track of various options and switch between them to determine which is the better option. For instance, while everyone else is relying on a shopping cart to address the other tasks in a...

  5. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily. For example, in the Consideration phase, if you find that your buyers are comparing a couple of...

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post-purchase engagement: percent of respondents find video helpful in comparison shopping.percent of respondents find...

  7. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines. ShopVisible said comparison shopping engines like Google...

  8. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    People are getting more accustomed to making purchases via their tablets, but I think these devices are still secondary to PCs and used mostly for browsing, education, and comparison shopping. Individuals who were shopping for kid-related products...

  9. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push social shopping online in the country. Another advantage that Chinese mobile advertising offers in comparison to other...