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  1. Search Engine Marketing Checklist for Hotel Marketers

    There are four key channels consumers use when searching for and booking hotels online. These four major online channelsare: Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can watch a video explaining it beforehand.

  3. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines. Online retailers continue to use traditional advertising...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push social shopping online in the country. Online marketing will increase to 1,000 billion Yuan by 2015, according to China...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Now that the world is shifting their television habits online, this means that the video advertising model must shift with it. After they tested the "autoplay" video content organically, it was a natural progression to see this come to video ads.

  6. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Translation: they're taking a bite out of the online auto comparison and shopping industry by allowing users to compare new vehicles right in the SERPs. Google offered this advice for webmasters hoping to appeal to these searchers with in-depth...

  7. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. An important aspect of social media that is often overlooked is that the typical social...

  8. What You Can Learn From Google Analytics Mobile Reports

    The poor desktop is getting dusty in the corner while everyone finds more portable and shinier ways to access online content. A top-level comparison of conversion rates is also important to consider. Using the "comparison with average" view you can...

  9. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping may make a lot of changes, but if you're an online merchant that's looking to profit, Google is the largest revenue and traffic generating shopping channel. Although online merchants can't find as much organic keyword data on...