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  1. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If being present in the first stage wasn't important, then you want to know which keywords (and ads) were present as final-stage influencers. Many users will interact with your ads (and site) more than once on their journey to converting.

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them via in-app advertising. Another advantage that Chinese mobile advertising offers in comparison to other types of...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Ideally you would also ensure PLA (paid listing ads) coverage. According to the JWire Q2 mobile shopping report, the main in-store mobile activities are comparison shopping (59 percent), looking for coupons (48 percent), and searching for product...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. You are working really hard to get users to your site and some of them are in the information gathering and comparison stage.

  5. 2013: Tipping Point for Mobile Ad Monetization

    Display Ads, Localized Info and Deals Critical for Successful Monetization As mobile monetization expands in 2013, expect to see more mobile display ads, which leverage the latest location-targeting technologies that provide the ability to focus on...

  6. Google Cars: New Sponsored Results Not Yet Generating Many Car Leads

    In the San Francisco Bay area, where I live, Google has quietly launched what is being referred to as Google Cars – a new addition to Google’s comparison ads (those “Sponsored” ads appearing between the PPC ads and organic results).