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  1. How to Optimize Your Content Strategy With Social Listening

    By creating reviews and comparison shopping information related to your products, you answer their needs. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social...

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    One in four users studied said they utilized a mobile device on the entire path to purchase, from research, to comparison, to conversion. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom...