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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    One in four users studied said they utilized a mobile device on the entire path to purchase, from research, to comparison, to conversion. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    And 15 percent of in-store activities involved smartphone searches about a product or price comparison. Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    They are just comparison shopping and need a way to keep track of various options and switch between them to determine which is the better option. For instance, while everyone else is relying on a shopping cart to address the other tasks in a...

  5. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    For example, in the Consideration phase, if you find that your buyers are comparing a couple of different companies or types of products, create a comparison chart so they can find all the information in one place instead of hunting around manually.

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post-purchase engagement: percent of respondents find video helpful in comparison shopping.percent of respondents find...

  7. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines. ShopVisible said comparison shopping engines like Google...