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  1. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site). Big data app company BloomReach today attempted to make the shopping experience more personal with its...

  2. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    When BloomReach detects that the intent and behavior on a single merchant's web and mobile sites are significantly similar, the system observes and correlates the anonymous users to determine if its the same person," according to Joelle Kaufman...

  3. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Tmall.com – a business to consumer online marketplace eTao – a shopping search engine However, since search behavior is different in China, it's often a forgotten, yet critical link in an overall Chinese search strategy – and, according to Taobao...

  4. Superfish Debuts ShapeRank for Visual Search; Near Matches More Exciting Than Exact

    Visual search company, Superfish, have announced a technology update that could improve search on image heavy content sites. One only has to look at the subsequent explosion of image orientated socially enabled shopping sites such as ShopCade...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    In 2006, the company announced Google Romance, a place where you can post all types of romantic information and, using Google’s Soulmate Search, get back search results that could, in theory, include the love of your life.

  6. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...