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  1. Are Scholarship Links Considered Unnatural by Google?

    I think that there is a real danger that this type of link is going to go the way of the guest post link. The idea is that you create a scholarship that is funded by your company. Sites that have overdone it with unnatural links can be manually...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. This same process must be done on your clients and here is a post I wrote about using competitive intelligence tools to...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Post to news streams? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a company to team up with. How many sites does [VENDOR NAME]'s network syndicate to?

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated...

  6. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    SB: We had strong early adoption by Chicago Sun-Times, Cox, McClatchy and the pre-AOL Huffington Post. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well-known brand names: Google sites...