There have been attempts to test CPA (cost per acquisition) and this affiliate type of marketing is now being done separately under the Google Affiliate Network. If G turns this program into so much mush, it's the perfect opportunity for Yahoo to...
The very next day, YouTube, one of Google's many properties, announced the acquisition of fflick, a 6-month-old startup that used sentiment analysis to recommend movies to people. Yesterday morning, President Obama stood with several economic...
From there, he became a founding member of Google's product team, where he worked on consumer projects including the acquisition of DejaNews and the subsequent launch of Google Groups. Before that, he was Vice President of Product Management for...
The acquisition of Pepperjam is a strategic extension of our marketing services business that we believe will enhance . How to Optimize for Bing Posted by Nathania Johnson Sep 8, 2009 Over at the official Bing blog, Principal Group Program Manager...
While you can't always make a direct correlation between going viral on Twitter and the acquisition of links, it's clear that promotion of high quality content can and will lead to natural link generation.
Marketing managers understand the full scope of your promotional and traffic acquisition activities. In Part 1 and Part 2 of this series, I described some key roles necessary for a successful landing page optimization program.
They should be talking about title tags, content use, link acquisition strategies, and technical hurdles they overcame. It still amazes me how few people really "get" SEO, or actually put serious funds into the development of a SEO program.
Jones' business leadership brought Userplane from startup to acquisition by AOL in August 2006. Widgets are Welcome – Incorporate a widget into your next online marketing program. Widgets are portable applets that appear on blogs, Web sites, and...
The Google/DoubleClick merger will prove a strain for Google, as they find themselves in the same boat as Yahoo after its Overture acquisition. I'd expect a possible acquisition or partnership to do rev share with someone else's search results...
FTC approves Google's acquisition of DoubleClickThe FTC's investigation focused on antitrust issues, and in its clearance opinion released today, explicitly rejected any current or potential competition concerns.
Senators are urging the Federal Trade Commission (FTC) to look with a critical eye on Google's planned acquisition of DoubleClick. The Politics & Policy Of The Google-DoubleClick Acquisition, Search Engine Land
The Impact of the Omniture - Visual Sciences MergerThis move follows closely on the heels of Omniture's acquisition of Offermatica, a leading web optimization company. Google Offering Online Seminars For Website OptimizerGoogle announced yesterday...
ToDou: China's YouTube Adds Advertising, Gets Venture CapitalToDou, the Chinese equivalent to YouTube, announced the launch of an ad serving platform, as well as the acquisition of $19 million in venture capital.
SEW Experts: Analyzing Data to Lower Your CPAEric Enge takes on the challenge of optimizing a PPC campaign, showing you one way to lower your cost-per-acquisition by analyzing the data. ToDou: China's YouTube Adds Advertising, Gets Venture...
Microsoft's Berkowitz: Consider aQuantive Deal a MergerAt a JP Morgan Technology conference Tuesday (link to webcast), Steve Berkowitz, Microsoft's senior VP of online services, told investors that they should consider the company's $6 million...
Microsoft's Berkowitz: Consider aQuantive Deal a MergerAt a JP Morgan Technology conference Tuesday (link to webcast), Steve Berkowitz, Microsoft's senior VP of online services, told investors that they should consider the company's $6 million...
Brendan Hart, director of customer acquisition at National Geographic and Tanya Vaughan, global SEO program manager at Hewlett-Packard were also available for Q&A. How do you cope with doing search engine optimization for a company with tens of...
Citysearch's acquisition of Insider Pages last week was driven in part by this same benefit; gaining deeper content in the form of more business reviews while also broadening its appeal with more content outside of its core arts and entertainment...
Google Video Searches Integrate YouTube ContentSince closing its acquisition of YouTube in November, Google has not done much to integrate or lay out its plan to differentiate Google Video and YouTube.
Planet Discover Acquisition a Potential 'Turning Point' for Newspapers - I spoke this morning with Terry Millard, CEO of local-search vendor Planet Discover. Online Seller Advantage Program"Taps Yahoo for Buyer, Seller Data - Prudential Real Estate...
