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  1. Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy

    Going forward, the EFF said that it hopes social networking sites and web application developers will continue to work to make sure that users are given protections and that data is handled responsibly when working with governments.

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    But that's exactly what happened this past February, when I helped a company with a troubling unnatural link situation PRIOR TOits website getting hit by Penguin (or a manual penalty). They were exactly the types of links I've seen a thousand times...

  4. Top 5 Reasons Against Implementing a Tag Management Solution

    Why pay for a tag management solution when [insert company name] does it for free? However, tag management offers full workflow for testing changes on live sites to ensure compatibility. That means you can allow web analysts to request a change...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    The concept of figuring out and identifying what works best for your company, rather than just going along with the common recommendations or best practices, has been embedded in marketing for a very long time and is nothing new.

  6. Penguin 2.0 Forewarning: The Google Perspective on Links

    This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed. There was a lot of buzz about the comments he made on infographics and boilerplate content on web sites, but nothing on...