A focus on big brands is why Apple has failed at mobile advertising," notes Krishna Subramanian, CMO of Velti, a mobile marketing and ad technology provider. Facebook's ad products delivered $1.25 billion, or 85 percent, of the $1.46 billion it...
Right now, the lack of clarity in viewability benefits advertisers but causes publishers to leave money on the table, according to Will Luttrell, chief technology officer of Integral Ad Science. His company is also in the process of accreditation...
Microsoft beats Google in patent ruling over Xbox technology – the InquirerMicrosoft has won a $1.8 million ruling in the first of two patent lawsuits against Google's Motorola Mobility over the use of its technology in the Xbox console.
Technology Foundation You're going to have to make some decisions regarding technology platforms, and you'll have to do it upfront. To the world outside of your colleagues, clients, and partners, your website is your company.
with the answers providing a multitude of insight and shared experiences on the technology pioneer. Just because company accounts are not allowed on Quora does not mean all is lost for brands that want to participate in discussions.
RG: For many years now, I have written that the game to watch in modern search is to find out which entity has both the best crawler-based engine technology, combined with the best human social layer.
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.
Certainly we seek to engage business decision makers and have perhaps more commercially oriented conversations, but we also seek to engage people who are enthusiastic about technology like we are. Online marketers of all stripes have embraced...
Some people seem to think we've reached the utopia of technology: "Sooner or later [Google Glass] will become a staple in our daily lives," writes one zealous technophile. Google may not be completely altruistic, but they may indeed have a pure...
TECHNOLOGY Google Sued Over Searches as European Probes Advance – BloombergUK company's lawsuit accuses Google of "cynical manipulation of search results. Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords...
As the organizational maturity increases and data-drive decisions become more prevalent, questions become tougher and tougher to answer without the help of expensive technology or increased labor resources.
TECHNOLOGY Google wins FTC Technology Achievement Award for crowd-sourced system to reduce robocalls (a.k.a.spam) to mobile and landline phones. Bing Ads is teaming up with digital marketing company Mi9 to make it happen.
Their “customer success team” assists big name clients such as FedEx and REI and concentrates on search market optioning for natural search using technology and reporting. Leila Pflager of Quantcast represented her company on the Expo Floor and...
But for as much as technology brings us together, it also, seemingly without realizing it, tears us apart. We have Skype and video conference and other technology, you say? Too much reliance on technology for communication and we suddenly forget...
We don't make decisions based on who the leader is, we make the decisions on Google based on where the technology takes us," Schmidt said. Google Executive Chairman Eric Schmidt has squashed talk that the company will combine its Android and Chrome...
One unique filtering option in this area includes the ability to filter campaigns by use of technology. So when the company sees enough data and user feedback to justify a new iteration, it moves accordingly.
He is an entrepreneur and change agent that believes in the power of participation and the new role technology plays connecting brands and their customers. Group discounts for 4 or more pass holders from the same company are also available by...
The Chinese Ministry of Technology has accused Google of unfairly discriminating against local firms by hindering the country's ability to develop its own mobile operating system against the might of Android.
For those of us in complicated industries (i.e.anything involving the Web or technology), using video to simplify concepts can make the difference between someone understanding what it is you’re all about and them walking away confused.
SEO professionals live at the intersection of technology, marketing, and sales. Most successful SEOs operate with one foot in technology (working with XML sitemaps, sourcing technology solutions, etc.another in marketing (promoting content...
