ComScore has been pushing its own validated Campaign Essentials tech that measures viewability along with other quality metrics. His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability...
Former Google CEO shares vision in tech treatise (AP) provides a look at Schmidt's "exploration into the opportunities and challenges that lie ahead as the lines blur between the physical world around us and the virtual realm of the Internet.
Google adds local safety alerts to search results – CNETA partnership between Google and tech startup Nixle will allow safety notifications from local authorities to appear at the top of search results.
No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Bing hits back on AdWords enhanced campaigns.
Last month Marissa Mayer became one of the most disliked women in tech after she told Yahoo’ers it was time to get back to work. True Company Culture Sometimes it gets you placed in Fast Company. I greatly dislike talking about company culture...
Who knows, it might even convinced you to "subscribe to Channel Intel for more fun, insightful and engaging videos on latest trends in tech and user experience. If you do switch to the new YouTube One Channel design, you will be in good company.
Sure, I always have time for some website tech-talk. In all seriousness, the company website looks hideous, but you have loyal customers that have been with you from the first dollar. A company has emailed you ranting about the 10,000 backlinks...
Joe Downtown will never report on a tech company that’s growing in the suburbs of Las Vegas, even though the common strains of growth and tech are present. For example, the tech industry in downtown Las Vegas is growing.
He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. He has spoken at dozens of events and has been widely featured in the press including The New...
Employees often span across multiple specialties but not across disciplines (e.g.a marketer who is involved in all aspects of marketing, but not other disciplines such as tech). An SEO professional’s skill set, however, must span across both the...
Venture capitalists love the ad-tech sector, but Marin is one of the first filing for initial public offering. To date, the company's clients manage more than $4 billion in annual marketing spend, with customers including PriceGrabber, Symantec...
This behavior expands to business customers.percent of tech B2B customers research products on the internet, predominantly via search engines. Most brands find it easier to dominate search engine results for the name of their company, brand...
Everyone loves the thrill of victory and the agony of defeat, so here are a few memorable highlights from search, social, and online tech. At least the conversation distracted the tech community away from Yahoo product and technology innovation...
Joel Gross, who works with Brannon at Coalition Technologies, describes himself as the SEO tech guy. Will Marlow was formerly a Press Secretary for two congressmen before founding a company that specializes in search engine marketing.
Learn More percent of tech consumers use social media LinkedIn redesigns company pages Well, 2012 has been one of hell a ride for the search marketer. The only way to describe it is a series of ups and downs, thrills and spills, twists and turns.
The Small Business Owner knows he needs to be appearing where his customer searches, thinks he is pretty tech savvy because he has the newest iPhone, and heads out to set up his own AdWords account. Their PPC campaign generates just as much revenue...
IDG Research shows that 95 percent of Tech Consumers Use Social Media In this episode of SEW Weekly, Gary Fearnall, Director of Marketing Solutions for Canada, joined co-hosts Thom Craver and Miranda Miller to talk social advertising and Company...
Challenges associated with political battles, tech queues, bureaucracy, and resistance to change are just a few areas that get more difficult as the company gets bigger. Have someone on the inside that can help navigate the politics, tech queues...
Search data is everywhere, and smart tech companies know where to find it. For starters, it means that you shouldn't believe all the hype you hear about Google or any other search company. Last October, both sides of the search marketing industry...
Specifically, since SEO is an organization-dependent discipline, content creators, tech teams, public relations, marketing, and others must all work together to effect real change. When thinking about the hierarchy of impediments that have...
