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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    This, according to research commissioned by BloomReach, a company that provides a personalized discovery platform for online retailers. BloomReach’s latest research findings were announced in tandem with the company’s launch in the U.K.and a new...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    These content creators are often not the marketing strategists in a company but still need access to information to help them understand what topics are in demand in real time, and how to optimize. From more humble beginnings of White Hat SEOs...

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Understand how the site's information architecture conveys the company's business goals and purpose. There are a lot of great writers here at Search Engine Watch. Sitting at the table, I've found I'm having a far easier time "selling" clients on...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Scott uses the example of Costa Rica Expeditions, a Central American ecotourism company. Fabletics is an athletic wear company co-founded by Kate Hudson. Search results beware and be aware, customer service is part two of the social media revolution.

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Reading industry leading blogs to see what topics are getting the most traction and viewing those topics through the eyes of your company (or your client) can produce a number of excellent ideas. Or it may be applicable to a wider group of people...